The Glenn Dyer breakdown: My Kitchen Rules, again. End of night as Seven wins well.

The AFL Footy Show returned to a modest 270,000 in Melbourne, 10th in market on the night. The NRL version sank to 235,000 in Sydney (162,000) and Brisbane (73,000). It is going to be a long season for this program.

The first night of the Australian Swimming Championships on Ten at 7.30pm averaged a reasonable metro audience of 507,000 for half an hour from 8pm. It had more viewers in Sydney (211,000) and Brisbane (115,000) than The NRL Footy Show later in the night.

A further 293,000 people watched the titles on ONE at 8.30pm. A further 99,000 watched the update in the Ten News in Perth.

Nationally 848,000 watched the swimming, including the Perth audience in the Ten News there. Adding in the broadcast on ONE , a total of 1.141 million people saw the first night of the titles, a good example of how juggling time zones, daylight saving and the digital channels can maximise an audience for a particular program.

All up, a total of 919,000 watched the two Footy Shows on Nine last night: 643,000 in the metro markets and 276,000 in the regionals.

Tonight: Football, AFL and Super Rugby on Pay TV. NRL on Nine. Better Homes and Gardens on Seven. Ten has The Biggest Loser and another night of the Australian Swimming Championships. The ABC has Miss Fisher’s Murder Mysteries.

Saturday: Swimming and car racing on Ten, day and evening. Super Rugby, NRL, AFL and football on Foxtel. Movies on Nine and Seven. The ABC has a New Tricks repeat and then a fresh Spooks.

Sunday: Morning chats on ABC 1, Ten, Seven and Nine. Your daily/weekly political dose. NRL on Nine and Pay TV. Super Rugby on Pay TV as well and football. Car racing on Ten and the Australian Swimming Championships. The F1 race starts late afternoon. The ABC has Waking The Dead at 8.30pm. Seven has My Kitchen Rules, Sunday Night and Bones. Nine has a fresh episode of The Mentalist, 60 Minutes and before that The Great Barrier Reef. The Australian Swimming Championships are on ONE this night.

The top 10 national programs (metro & regional combined):

  1. My Kitchen Rules (Seven) — 2.37 million
  2. Seven News — 1.624 million
  3. Nine News — 1.553 million
  4. Home and Away (Seven) — 1.417 million
  5. ABC News — 1.375 million
  6. A Current Affair (Nine) — 1.363 million
  7. Today Tonight (Seven) — 1.281 million
  8. The Biggest Loser (Ten) — 1.196 million
  9. Grey’s Anatomy (Seven) — 1.166 million
  10. 7.30 (ABC 1) — 984,000

Metro Winners:

  1. My Kitchen Rules (Seven) (7.30pm) — 1.646 million
  2. Seven News (6pm) — 1.150 million
  3. Nine News (6pm) — 1.957 million
  4. Today Tonight (Seven) (6.30pm) — 1.029 million
  5. ABC News (7pm) — 1.004 million

The Losers: The Straits on ABC 1 at 8.30pm, 406,000.

The Big Bang Theory on Nine at 7pm, 777,000.

Metro News & CA: Nine News won Sydney, Seven won the rest (Brisbane was close, just 1000 viewers in favour of Seven). A Current Affair won Sydney and Melbourne, Today Tonight won the rest.

  1. Seven News (6pm) — 1.150 million
  2. Nine News (6pm) — 1.957 million
  3. Today Tonight (Seven) (6.30pm) — 1.029 million
  4. ABC News (7pm) — 1.004 million
  5. A Current Affair (Nine, 6.30 – 7 pm) — 871,000
  6. 7.30 (ABC) (7.30pm) — 683,000
  7. Ten News (5pm) — 549,000
  8. The Project (Ten) (6pm) — 452,000
  9. Lateline (ABC) (10.15pm) — 174,000
  10. SBS News (6.30pm) — 154,000
  11. The Business (ABC) (10.50pm) — 122,000
  12. SBS News (10.30pm) — 103,000
  13. The Drum (News 24) (6pm) — 48,000

*On News 24 simulcast

In the morning:

  1. Sunrise (Seven) (7am) — 382,000
  2. Today (Nine) (7am) —  337,000
  3. The Morning Show (Seven) (9am) — 149,000
  4. Mornings (Nine) (9am) — 118,000
  5. The Circle (Ten) (9am) — 64,000
  6. ABC News Breakfast (ABC) (6am) — 41,000 (+19,000)*
  7. Breakfast (Ten) (7am) — 40,000

Metro FTA: Seven (3 channels) won with a share of 33.7%, from Nine (3) on 25.0%, Ten (3) on 21.1%, the ABC (4) was on 14.4% and SBS (2) ended with 5.7%. Seven leads the week with 34.8% from Nine on 25.0% and Ten on 20.4%. Main Channels: Seven with a share of 24.9% from Nine on 18.6%, Ten was on 14.0%, ABC 1 was on 9.9% and SBS ONE, 5.2%. Seven leads the week with 27.6% from Nine on 19.4% and Ten on 14.6%.

Metro Digital: 7TWO won with a share of 4.8%, from GO on 4.2%, 7mate was on 3.9%, ONE and Eleven were on 3.6% each, ABC 2 ended on 2.8%, Gem was on 2.2%, News 24 was on 0.9%, ABC 3, 0.8% and SBS TWO ended on 0.5%. The 10 digital channels had an FTA share last night of 27.2%. 7TWO leads the week with 3.9%, from 7mate on 3.4% and GO on 3.3%.

Pay TV: Seven (3 channels) won with a share of 27.9%, from Nine (3) on 20.7%, Ten (3) on 17.5%, Pay TV ended on 15.0%, the ABC (4) was on 11.9% and SBS (2) ended with 4.7%. The 15 FTA channels had a viewing share in prime time last night of 85.0%. The 10 digital channels total share was 22.5%, the five main channels had a share of 62.5%.

The top five pay TV channels were:

  1. Fox 8 (2.9%)
  2. Lifestyle (2.5%)
  3. TV 1 — (2.3%)
  4. 111 Hits — (2.1%)
  5. Fox Classics — (1.7%)

The five most-watched programs on pay TV were:

  1. Grand Designs (Lifestyle) — 84,000
  2. Grand Designs Revisited (Lifestyle) — 83,500
  3. American Idol (Fox 8) — 79,100
  4. Storage Wars (A&E) — 72,000
  5. NCIS (TV1) — 69,700

Regional: Prime/7Qld (3 channels) won with a share of 35.1%, from WIN/NBN (3) on 26.4%, with SC Ten (3) on 20.0%, the ABC (4) on 13.2% and SBS (2) was on 5.2%. Prime/7Qld won the main channels with 22.9%, from WIN/NBN on 20.0%. The digitals were won by 7TWO on 6.3%, from 7mate on 5.9% and GO on 4.7%. the 10 digitals had an FTA share last night of a high 30.9%. Prime/7Qld leads the week with 35.5%, from WIN/NBN on 26.5%.

The five most-watched programs in regional markets were:

  1. My Kitchen Rules — 727,000
  2. Nine News — 497,000
  3. A Current Affair — 491,000
  4. Home and Away — 476,000
  5. Seven News — 473,000

Major Metro Markets: A clean sweep for Seven, overall and the main channels. Nine was second and Ten third except in Perth where Ten was second overall, but slipped back to third behind Nine in the main channels. 7TWO win Melbourne, Adelaide and Perth. GO won the digitals in Sydney, ONE and Eleven shared the win in Brisbane. Seven leads the week in all five metro markets by large amounts.

(All shares on the basis of combined overnight 6pm to midnight All People)

*Source: OzTAM, TV Networks reports

Peter Fray

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