A news story, Boots and all. Crikey‘s story of the day comes all the way from the UK’s Mid Sussex Times February 27 edition. The headline — “Early customers find Boots closed” — and its opening paragraph — “Early shoppers at Boots in South Road, Haywards Heath, found the store closed this morning” — got our attention, but it was the accompanying image that was the real kicker:
The photographer certainly captured the community’s disappointment.
Such was the popularity of the story — it was covered by national UK news outlets through morbid fascination — that a follow-up was required the next day and was headlined: “Tremor through Twitter and web fans at Boots closure story“.
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Mid Sussex Times reporter Phil Dennet had a firm grasp of the reality of the situation:
“The reaction, or rather over-reaction, from the media seems rather surreal but it is amusing. It was just put up to inform people of a minor piece of news; no big deal.
“A lot of the comments have said it must have been a rather slow news day. Well, most days are indeed slow hard news days in Mid Sussex, with a very low count of the murders and disasters that make up the diet of newspapers, radio, television and websites. That’s why people love to live here.”
After all, all news is local.
Front Page of the Day. Sometimes a newspaper front page is so bad it’s good. Sometimes.
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