The Glenn Dyer breakdown: Seven’s win last night tells us that One Day Cricket has exhausted its welcome with Australian viewers. Even though the final starts next Sunday with Australia playing in it, Nine couldn’t win the night. Why?

Because too many people chose to watch programs on Seven, Ten and the ABC. That meant Nine’s win a week ago was turned into a convincing loss last night.

Last Week: Seven, overall, main channels and the digitals in week two of ratings. Seven won all five metro markets, with big wins in Brisbane, Adelaide and Perth quite noticeable, again. Much closer in Sydney and Melbourne. Seven had the top six programs in metro markets and nationally, and seven of the top ten as well. Nationally, Seven also had the first six programs, and seven of the top ten. Seven also won regional markets as well for the second week.

Tonight: News and current affairs on the ABC from 7pm, with the ALP leadership question and future direction to dominate. Question time on ABC 1 at 2pm will be worth watching if you read this in time. Seven has My Kitchen Rules and Revenge (no it’s not starring Julia Gillard this week). Nine has not much at all, Alcatraz is weak, when Nine thought it would be a winner. Ten has The Biggest Loser (which describes Ten’s current position). The Oscars are on GO! tonight after being on Nine’s main channel live during the day. The Allan Border Medal on Gem.

The top 10 national programs (metro & regional combined):

  1. Sunday Night (Seven) — 2.121 million
  2. Nine News — 2.005 million
  3. Seven News — 1.948 million
  4. Cricket: Australia versus India (session 2) (Nine) — 1.805 million
  5. Border Security (Seven) — 1.625 million
  6. The Force (Seven) — 1.558 million
  7. Cricket: Australia versus India (session 1) (Nine) — 1.531 million
  8. Bones (Seven) — 1.503 million
  9. Midsomer Murders (ABC 1) — 1.491 million
  10. New Girl (Ten) — 1.480 million

Metro Winners:

  1. Sunday Night (Seven) (6.30pm) — 1.518 million
  2. Seven News (6pm) — 1.406 million
  3. Nine News (6pm) — 1.358 million
  4. Cricket: Australia versus India (session 2) (Nine) (6.30pm) — 1.213 million
  5. Border Security (Seven) (7.30pm) — 1.125 million
  6. New Girl (Ten) (8pm) — 1.137 million
  7. The Force (Seven) (8pm) — 1.091 million
  8. Modern Family (Ten) (7.30pm) — 1.081 million
  9. Homeland (Ten) (8.30pm) — 1.077 million
  10. Bones (Seven) (8.30pm) — 1.076 million
  11. Midsomer Murders (ABC) (8.30pm) — 1.015 million
  12. Cricket: Australia versus India (session 1) (Nine) (2pm) — 1.007 million

The Losers: Young Talent Time was the only one of Ten’s prime-time line-up to lose ground last night from a week ago. House on Ten at 9.45pm, 360,000 viewers. Derisory.

Metro News & CA: Nine News won Sydney and Melbourne, Seven News won the rest, Sunday Night blitzed the entire field last night. Nine is promoting 60 Minutes at the moment: its pre-empted by the cricket and will start the year behind the eight ball. The morning chats saw higher audiences because of the ALP leadership bout. Insiders had a total of 314,000 people on ABC 1 and News 24. The Bolt Reporthad a total of 296,000 with its 10am first airing and repeat at 4.30pm.

  1. Sunday Night (Seven) (6.30pm) — 1.518 million
  2. Seven News (6pm) — 1.406 million
  3. Nine News (6pm) — 1.358 million
  4. ABC News (7pm) — 793,000
  5. Ten News (5pm) — 463,000
  6. The Project (Ten) (6pm) — 323,000
  7. SBS News (6.30pm) — 176,000.

*On News 24 simulcast

In the morning:

  1. Weekend Sunrise (Seven) (8am) — 375,000
  2. Weekend Today (Nine) (8am) — 3321,000
  3. Insiders (ABC) (9am) — 234,000 (+80,000)
  4. Landline (ABC) (Noon) — 230,000
  5. The Bolt Report (Ten) (10am) — 173,000
  6. Offsiders (ABC) (10.30am) — 149,000
  7. Inside Business (ABC) (10am) — 149,000
  8. Meet The Press (Ten) (10.30am) — 133,000
  9. The Bolt Report (Ten) (4.30pm) — 123,000

Metro FTA: Seven (3 channels) won with a share of 30.8% from Nine (3) on 26.3%, Ten (3) was on 20.5%, the ABC (4) was on 17.8% and SBS (2) ended  with 4.6%. Main Channels: Seven won with a share of 24.4% from Nine on 21.1%, Ten on 15.9%, ABC 1 was on 14.1% and SBS ONE, 3.9%.

Metro Digital: 7mate won with 3.3%, from GO and 7TWO on 3.1% each. Eleven was on 2.4%, ABC 2 and ONE were on 2.2% each, Gem was on 2.1%, News 24 ended with 0.8%, SBS TWO, 0.7% and ABC 3, 0.6%. That’s a total FTA viewing share last night of 20.8%.

Pay TV: Seven (3 channels) won with a share of 25.9% from Nine (3) on 22.1, Ten (3) was on 17.2%, the ABC (4) was on 15.0%, Pay TV (200 plus channels) ended with 13.7% and SBS (2) ended  with 3.9%. The 15 FTA channels had a total share last night of 86.3%. The 10 digital channels were on 17.3%, the five main channels, 69.0%.

The top five pay TV channels were:

  1. Fox 8 (2.55%)
  2. Fox Footy (2.51%)
  3. TV 1 (2.15%)
  4. Lifestyle (1.91%)
  5. Sky News (1.7%)

The five most-watched programs on pay TV were:

  1. AFL NAB Cup: Carlton v Adelaide (Fox Footy) — 164, 300
  2. AFL NAB Cup: Adelaide v Port Adelaide (Fox Footy) — 130,700.
  3. Modern Family (Fox 8) — 107,700
  4. AFL NAB Cup: Port Adelaide v Carlton (Fox Footy) — 104,600
  5. Last man Standing (Fox 8) — 82,000.

Regional: The One Day cricket was more popular in regional areas so WIN/NBN (3) won the night with a share of 30.2%, from Prime/7Qld (3) on 29.7%, the ABC (4) was on 18.2%, SC Ten (3) was on 17.0% and SBS (2) ended on 4.7%. Not a great result for the Ten Network. WIN/NBN won the main channels with 23.5% from Prime/7Qld on 21.7%. 7mate won the digitals with 4.2%, from GO on 4.1% and 7TWO on 3.8%.

The five most-watched programs in regional markets were:

  1. Nine News — 637,000
  2. Sunday Night — 602,000
  3. Cricket: Australia versus India (session 2) — 592,000
  4. Seven News — 542,000
  5. Cricket: Australia versus India (session 1) — 522,000

Major Markets: Daylight saving again damaged the cricket for Nine, allowing Seven to be big winners in Brisbane, Adelaide and especially Perth. Seven also won Melbourne, Nine won Sydney. The ABC was third in Perth and Nine a weak fourth. ABC 1 was also third in the main channels in Adelaide. FO won Melbourne and Brisbane, 7mate won Adelaide and Perth and in a surprise, ABC 2 won a narrow victory in Sydney for the first time.

(All shares on the basis of combined overnight 6pm to midnight All People)

*Source: OzTAM, TV Networks reports

Peter Fray

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