Feb 20, 2012

New Kid on the Block: Meld, the assignment that became reality

A publication for students by a former student: Meld Magazine is this week’s New Kid on the Block, profiling new and independent media start-ups.

Margaret Simons

Journalist, author and director of the Centre for Advanced Journalism

In 2006, Singaporean student Karen Poh was sitting in a graduate diploma of journalism course at RMIT University. The topic of the seminar was that everything was changing. Students needed to broaden their ideas about career options. Anyone could publish to the world, and perhaps what they should be doing was finding an audience, and thinking about how to serve it. (Declaration: I was the lecturer.)

Poh and her fellow students were set a class assignment to imagine an online media outlet, including its target audience, and come up with a business plan.

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