Feb 7, 2012

ABC podcast boom … Stevens arrives … trust in media …

In today's Media Briefs: ABC podcasts: the audience grows ... Stevens lands with a thud at Fin ... Public trust in media rises but most think government is lying and more ...

ABC podcasts: the audience grows. The ABC often cites the popularity of its podcasts as a new and growing audience on top of radio listeners. But just how popular are they? ABC Radio head Kate Dundas sent an internal memo to staff late last week with some interesting figures:

“There were 5.9 million downloads in December (3.8 million in December 2010) and the total for the year is 63.9 million  (49.9 million last year — a 28% increase). If you break it down there was some very impressive stats — +35% for Classic FM; +69% for Local Radio; +118% for NewsRadio; +16% for RN and +19% for triple j.”

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One thought on “ABC podcast boom … Stevens arrives … trust in media …

  1. drsmithy

    ABC podcasts: the audience grows.

    Count me in, I’ve been listening to AM, PM, and others on my rides to and from work for quite a while. It was particularly good to get some news from home when I was still living the States.

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