The Glenn Dyer breakdown: Viewers couldn’t distinguish between Excess Baggage and The Biggest Loser which are almost interchangeable programs at 7pm. So they ignored those and went for the tried and true Home and Away and and then the returning My Kitchen Rules at 7.30pm on Seven. That’s despite My Kitchen Rules being a bunch of people who you’d never let near your dining room — let alone the kitchen — unless they were bound and gagged. Excess Baggage might be the name of Nine’s weight loss reality program, but it also describes its performance last night. The Biggest Loser was an even weaker performer.

Excess Baggage had support from regional viewers though and managed a national average of 1.234 million. The Biggest Loser‘s national average was 1.007 million.

Seven’s new Sports Fever started at 10.45pm and averaged 236,000. Not much, but it’s cheap and cheerful and did well in the demos.

Tonight: Look at the final Nigella Kitchen on ABC 1 at 8pm. Much of the food is tarted up stodge, but she’s a brilliant presenter.

The top 10 national programs (metro & regional combined):

1.My Kitchen Rules 2.029 million
2.Seven News1.843 million
3.The Big Bang Theory (8pm)
1.840 million
4.Please Marry My Boy1.758 million
5.Nine News
1.675 million
6.A Current Affair
1.609 million
7.The Big Bang Theory (8.30pm)
1.591 million
8.Home and Away
1.512 million
9.Today Tonight
1.407 million
10.ABC News
1.391 million

The Winners (metro):

1.My Kitchen Rules7.30pm1.484 million
2.The Big Bang Theory8pm1.349 million
3.Please Marry My Boy8.45pm1.252 million
4.Seven News6pm1.248 million
5.Today Tonight6.30pm1.131 million
6.Nine News
6pm1.14 million
7.The Big Bang Theory8.30pm1.112 million
8.Home and Away
7pm1.035 million
9.A Current Affair
6.30pm1.030 million
10.ABC News
7pm1.025 million

The Losers: Excess Baggage: for all the hype on Nine during the cricket, to get just 880,000 metro viewers was poor. The Biggest Loser‘s first weigh in on Ten did even worse, 698,000 in metro markets. It is going to be a lonely time for both at 7pm. The two programs are too similar and viewers are becoming jaded. It’s not often we get two such high profile flops before official ratings have even started.

Hawaii Five O on Ten at 8.30pm, 540,000. Not good enough. It faded and failed last year and will suffer the same fate in 2012.

News & CA: The late SBS News’ move to 10.30pm will prove to be its death. The audience has been slashed by more than half, much like Ten’s fiddling with the timeslot for The Project.

The Business is the old Lateline Business and hasn’t changed.

Nine News beat Seven News in Sydney and Melbourne. Seven won the rest. Today Tonight won everywhere bar Melbourne where A Current Affair got up.

1.Seven News6pm1.248 million
2.Today Tonight6.30pm1.131 million
3.Nine News6pm1.140 million
4.A Current Affair
6.30pm1.030 million
5.ABC News7pm1.025 million
6.Ten News5pm737,000
7.7.307.30pm731,000 (+37,000)*
8.Australian Story8pm608,000
9.The Project6pm472,000
10.SBS News6.30pm208,000
12.The Drum6pm125,000 (+57,000)*
13.The Business11pm79,000
14.SBS News10.30pm45,000

*On News 24 simulcast

In the morning: A lot of Sunrise in the new Today set, an awful lot!


FTA: Seven (3 channels) won with a share of 33.0%, from Nine (3) on 28.9%, Ten (3) was on 19.5%, the ABC (4) was on 14.1% and SBS (2) ended with 4.5%. Seven leads the week with 39.7% from Nine on 23.1% and Ten on 20.6%.

(All shares on the basis of combined overnight 6pm to midnight All People)

Source:, TV Networks reports

Main Channels: Seven won with a share of 26.6% from Nine on 22.3%, Ten was on 13.1%, ABC 1 was on 9.5% and SBS 1 was on 3.6. Seven leads the week with 34.6% from Nine on 17.2% and Ten on 15.2%. Digital: GO won with 3.6% from 7TWO on 3.5%, ONE was on 3.4%. That’s a total FTA share of 23.9%. GO leads the week with 3.2% from 7TWO on 2.8% and Gem and Eleven on 2.7%.

Pay TV: Seven (3 channels) won with a share of 27.0%, from Nine (3) on 23.7%, Ten (3) was on 16.0%, Pay TV was on 15.7%, the ABC (4) was on 11.6% and SBS (2) ended with 3.7%. The 15 FTA channels had a total share of viewing last night of 84.3%, with the 10 digital channels on 20.4% with the five main channels share, 63.9%.

The top five pay TV channels were:


The five most-watched programs on pay TV were:

1.The Simpsons79,700
2.Wife Swap Australia
3.Coronation Street 71,400
4. QI
5.Family Guy

Regional: Prime/7Qld (3 channels) won with a share of 31.4% from WIN/NBN (3) on 29.2%, SC Ten (3) was on 19.8%, the ABC (4) was on 14.8% and SBS (2) ended with 4.8%. Prime/7Qld won the main channels with 23.6% from WIN/NBN close behind on 23.1%. 7TWO won the digitals with 4.0% from 7mate on 3.78% and GO on 3.6%. The 10 digital channels had an FTA share last night in regional areas of 26.5%. Prime/7Qld leads the week with 36.8% from WIN/NBN on 24.3%.

The five most-watched programs in regional markets were:

1.Seven News594,000
2.A Current Affair581,000
3.Nine News562,000
4.My Kitchen Rules544,000
5. The Big Bang Theory

Major Markets: Close wins overall and the main channels for Seven in Sydney and Melbourne with Nine second and Ten third. Ten was very weak in Melbourne. In Brisbane, Adelaide and Perth, bigger wins to Seven. Ten was second overall and in the main channels in Perth. Nine was second in Brisbane and Adelaide. GO won the digitals in Sydney and Melbourne, Eleven on Brisbane, Gem won Adelaide and ONE won Perth. Seven leads the week everywhere and has it won already.

(All shares on the basis of combined overnight 6pm to midnight All People)

Source:, TV Networks reports

Peter Fray

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