Companies

Jan 25, 2012

Ah, the tech-soap that is Apple will run and run

Just in case you stayed under your rock longer than usual this morning, there's been two huge stories about the world's richest technology company overnight.

Stilgherrian — Technology writer and broadcaster

Stilgherrian

Technology writer and broadcaster

Complete the following sentence. Apple [verbs] all the things. This morning my section of the Twitterverse reckons the correct verbs are:

11 comments

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11 thoughts on “Ah, the tech-soap that is Apple will run and run

  1. Edward James

    I have owned a Apple for four years but kept putting it back in the box because i just could not use it. My transformer burnt out on the 26 so I took the apple out of the box again. I struggle to use it but I keep trying. I am not that impressed with it but i have paid a lot of money for me so I sort of must use it! It is certainly different but better I cant really say! As for the iphones and ipads. I lost my mobile and I don’t miss it! Edward James

  2. Blue Tyson

    Apple price-fixes all the things.

  3. mobsmith

    Trying to ascertain the point of this story.

    I can’t tell whether the between-the-lines space is full of sarcasm, envy or awe.

  4. Gavin Moodie

    I think Apple’s icons, fancy graphics and heavy reliance on the mouse are more intuitive for those who like prefer to interact visually and kinesthetically. I’m better with text and keyboard so prefer pcs, but I similarly had to resort to an Apple lap top in an emergency in the mid 1990s and got to like it after a bit of perseverance.

  5. ggm

    The bums-on-seats used to be what we gleefully self-labelled ‘the digerati’. Nowadays, these people are reluctantly embracing the post-code computer generation, and moving along the bench in their latte-sipping hipster hangouts, because every man, woman and swarovski outlet in the western hemisphere buys Apple.

    Product placement? Yew betcha. Name me a TV show which highlights HP, Sony, Dell the way Apple get that glowing Apple logo onto screen.

    Who knew for instance, that you could run an NMR machine, a pathology lab, AND a patient management system on Mac? House knew.

    Apple also figure large in the Internet standards domain. If you want your technology twist on the Internet to get traction, getting Apple to take it seriously plays about as well as getting google to take it seriously. Microsoft are, (and I say this with SOME regret, because I know some people who work there marginally, and they are nice, smart people) not getting anything like the same traction. About the only ‘sexy’ story there is the surface, and its not appearing in livingrooms anything like as quickly as Apples are.

    Android however, is going to win. Win on numbers, win on profit margin, and win on the back of China. You only have to think about why the Chinese were happy to embrace the LCD screen production process wholesale, and now own almost all aspects of physical construction of devices based on LCDs, PV cells included, to ask yourself if they have a stake in the worldwide uptake of Android which exceeds their revenue selling foxcon assembly staff to Cupertino.

    I have seen the future, and its Google. But folks, remember we’re GROWING A MARKET. Apples % of share is going to decline but its volume in absolute terms is going to RISE. Rise and Rise, until the consumer penetration in India and China and Brazil matches 78%+ in USA/Europe. Thats a few years off. Android will undoubdtedly have most of the market, but Apple will be selling a lot of SSD backed devices, off the back of a 30 year history of ‘sexy’ in design.

    PS I use apple at work, I own an iPhone. I’m trying to think beyond a narrow fanboi perspective here..

  6. geomac

    In November 2000 I bought an iMac computer. I had never touched a keyboard , mouse or used a personal computer , any computer for that matter . I bought Apple because they said I would have the computer working and online in ten minutes from taking it out of the box . Well they were right but it took me thirty minutes to sign up to an ISP because I found using a laser mouse weird and getting to understand the keyboard keys such as tab to go to the next answer in the sign up form was a task for me. Point is I never went to a course and learned even the basics but in a very short time found myself chatting in a chat room ( Aim ) which I enjoyed for a few years . Add memory , a breeze but as an all in one it limited compared to windows machines and in those days sometimes I would be frustrated at having to make sure an application would work with a Mac .
    I still use a Mac with no problems or viruses over the years despite never having purchased software to protect against it because I haven,t installed windows on my intel iMac . The other stuff except for an ipod I don,t use because its either too expensive ( iphone ) or I have no need ipad which is expensive too .
    EDWARD JAMES
    I assume you were talking about a Mac computer ? If so I found using a windows easy and basically the basics of both are the same and three or four keys are differently named but do much the same thing . Mind you the couple of times I used a windows machine weren,t for extended periods but I was able find settings etc by using my experience with the Mac . Probably any quality computer would suit me now but I,m happy with what I,ve got.

  7. Edward James

    @ Geomac. I have a Mac OS X 10.5.8 to which I added some extra ram when I bought it. I bought it because people who owned them kept talking them up, and yes I do notice they have a big share of product placement. As the 19 volt 7 amp transformer burnt out on the acer on the 26 of December I had no choice but to take the apple out of the box and try again. My more recent purchases of computers were with high hopes of making power point items for emails and editing video. In the end i just gave up and bought pages in my local paper to get information out to the peoples. It has been very difficult to teach myself almost impossible without help from a few good friends. I agree loading windows onto a split hard drive would probably just open the door to problems, and defeat one of the reasons for owning an apple. beside I would like to learn to use an apple properly not a hybrid. Though I do miss the XP. I am considering doing an apple computer course next month. About ten years too late! Edward James

  8. AR

    The subject is meaningless to me but I object to there’s been two huge stories coz, like, there HAVE been more than one.

  9. geomac

    EDWARD JAMES
    In your applications you will find imovie for editing video from your camera or whatever you use . I,ve never tried it because the vids I take with my ipod are short and don,t require edits . Pages is the application in iworks that is used for layouts etc that is compatible with office etc. From memory iworks will let you try it out or alternatively show MSoffice documents that are sent to you but I don,t think pages etc is free . I used to use a thing called neoffice for stuff like that because its free and open platform but not needed now . I imagine its still out there , One app I used that I liked for ease was the Mac iweb which I used to create a web page and post to my ISP web space so I could upload an ipod vid that was too big for email , enjoyed that little exercise.
    cheers

  10. Edward James

    Thank you Geomac

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