The Glenn Dyer take: Ten finished second to Seven, a good result considering the Tomic v Federer match grabbed the attention of viewers. Because of daylight saving and the time difference, the Tomic match was over early (before 6pm local time) in Perth. Ten would have been pleased its new line up won the night in the west. Nine just wasn’t in the hunt and played its hand accordingly.
Young Talent Time was weak and verged on the saccharine. Like all artificial sweeteners, it should carry a health warning “Viewing will be dangerous to your brain and self esteem.” If Ten thinks this is going to lead it out of the mire, it will be very much mistaken — it was the weakest of Ten’s new programs last night. The 392,000 for The Project at 6pm wasn’t solid either. Homeland feeds off the usual US paranoia about foreigners and betrayal (24 for example). New Girl is another form of Glee, which was a hit two years ago.
Tonight: More tennis on Seven from 7.30pm, after the return of Home and Away at 7pm. Lleyton Hewitt plays tonight, so another good night for Seven. Ten starts The Biggest Loser Singles. Nine and the ABC are non-watching zones. SBS at least has a fresh Mythbusters at 7.30pm.
The top 5 national programs (metro & regional combined):
|1.||Tennis: Australian Open||2.308 million|
|2.||Seven News||1.976 million|
|3.||New Girl||1.726 million|
|5.||Modern Family||1.508 million|
The Winners (metro):
|1.||Tennis: Australian Open (Tomic v Federer)||1.932 million|
|2.||Seven News||7.30pm||1.464 million|
|3.||Tennis: Australian Open (Tomic v Federer) (pres)||1.334 million|
|4.||New Girl||8pm||1.275 million|
|6.||Modern Family||7.30pm||1.127 million|
|7.||Young Talent Time||6.30pm||1.050 million|
|8.||Tennis: Australian Open (Wozniacki v Jankovic)||1.025 million|
The Losers: No one really, the tennis on Seven was too dominant. And besides it’s still summer.
News & CA:
|1.||Seven News||7pm||1.464 million|
In the morning:
FTA: Seven (3 channels) won easily with a share of 39.6%. Ten was second on 23.1%, ahead of Nine on 21.1%. Seven also won the main channels easily with 30.7% and daylight second a third.
Digital: 7mate won with 5.6%, from GO on 5.1$. The Jurassic Park-a-Thon on 7mate did the job. The 10 channels had an FTA share of 23.5%, lower than in recent weeks as viewers flocked to watch Tomic
Pay TV: Seven (3 channels) won with a share of 32.3% from Ten, Nine and Pay TV(200 plus channels) with 16.0%. The 15 FTA channels had an 84.0% viewing share, with the 10 digitals on 19.2% and the five main channels on 64.8%.
The top five pay TV channels were:
The five most-watched programs on pay TV were:
|1.||Cricket: Hobart Hurricanes v Sydney Sixers||84,000|
|2.||Cricket: Hobart Hurricanes v Sydney Sixers (pregame)||74,000|
|4.|| American Idol||65,000|
Regional: Prime/7Qld (3) won with a share of 41.8%. SC Ten beat Nine into second with its new line up, 21.4% to 21.2%. Prime/7Qld won the main channels. 7mate won the digital channels with 7.3% . The 10 digital channels had a high FTA share of 29.3% last night.
The five most-watched programs in regional markets were:
|1.||Tennis: Australian Open||664,000|
|4.|| New Girl||451,000|
|5.|| Modern Family||381,000|
Major Markets: Seven won Sydney, Melbourne, Brisbane and Adelaide, overall and the main channels. Ten won Perth, both overall and the main channels. Ten was second in Adelaide on the main channess. GO won Sydney, Melbourne and Brisbane. But 7mate won Perth and had a huge win in Adelaide which gave it the night nationally.
(All shares on the basis of combined overnight 6pm to midnight All People)
|Source:||, TV Networks reports|