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Jan 17, 2012

More stress for Qantas as Virgin confirms key routes

Virgin Australia confirmed what is only the first substantial addition of wide-bodied A330 capacity to key interstate markets that it will make in the nearer term.

Ben Sandilands — Editor of Plane Talking

Ben Sandilands

Editor of Plane Talking

Qantas took a lot of flak from financial analysts over its faltering Asia initiatives last week, making this week’s aggressive business travel initiatives by Virgin Australia and a left-of-field grab for its shrinking UK and Europe market from China Southern even more stressful for a brand that can be seen as having lost its way.

7 comments

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7 thoughts on “More stress for Qantas as Virgin confirms key routes

  1. david

    Who/What’s Qantas? A reputable airline? joking.

  2. drsmithy

    The head scratcher for Qantas observers, and quite a few insiders, is why Qantas allowed this to happen […]

    Because the people running QANTAS don’t want to run QANTAS, they want to run Jetstar. Hence, they’re mismanaging QANTAS it into the ground (rather than just blatantly asset-stripping it so as to present something vaguely resembling plausible deniability).

    The real head scratcher is that this direction from management has been clear to see for years, yet the shareholders are just standing by on the sidelines letting it happen. Heck, they’re practically cheering it on.

  3. Gavin Moodie

    Since Qantas’ lockout and fleet grounding I have moved my primary allegiance to Virgin, so I selfishly welcome Virgin’s improvement of its services despite it being at Qantas’ expense.

    Is it possible to fly from Guangzhou to London in 1 hop? It looks a long way, but that seems to be the implication of China Southern Airlines’ plan.

  4. Hugh (Charlie) McColl

    Gavin, Brisbane – Dubai is about 12.5k kms and 14 hours non-stop on Emirates. Guangzhou to London is about 9.5k kms so it looks eminently do-able non-stop.

  5. Gavin Moodie

    Thanx Charlie

    Thanx also for reminding me of trolling on another thread.

  6. Jackson Harding

    Oh dear God, how many times do we have to say it. The Trippler, the Trippler, the Trippler. Use it on the long haul routes overnight and then have it do the Sydney/Melbourne – Perth routes during the day and maybe even SYD-MEL at peak times as well.

    @Gavin Moore Guangzhou to London at 5136 is less than Singapore to London (5872 nm) and about the same as Hong Kong to London (hardly surprising as Guangzhou and Hong Kong are only 73 nm apart). Done daily in multiple types,including dare I say it the B777.

  7. Nick Coatsworth

    I’ll keep my gold status with QANTAS for the sake of my dear old dad who worked with them for 40 years and by God I’ll go down with the ship (but hopefully not down in an A380) – unlike Messrs Strong, Dixon and Joyce who are all looking very much like the captains of a Mediterranean liner at the moment with their customers struggling to find a shrinking air pocket of something resembling a product…. that’s as far as I’ll take the analogy…..

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