Dec 5, 2011

New Kid on the Block: Wendy Harmer talks all things Hoopla

The Hoopla is the brain child of well-known comedian and journalist Wendy Harmer and marketer Jane Waterhouse. Founded in July this year, the site is already enjoying modest success.

Margaret Simons

Journalist, author and director of the Centre for Advanced Journalism

Journalists are always a gloomy lot, and the present state of the media industry tends to add to that, which can obscure the immense energy and opportunity of the internet age, with its transformation of the tired old business of publishing and distribution.

Tapping into that energy is the reason for this Monday series on start-up media enterprises. We kicked it off last week with a look at the hyperlocal turned national magazine The Kings Tribune. This week, we look at an online-only women’s magazine that, coming up to its sixth month of operation, has turned a small profit, employs two journalists, pays contributors and has 45,000 unique browsers a month.

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