The Australian Heart Foundation has found a new and even more devious way to entangle itself with the interests of the processed-food industry. Its new Mums United campaign pretends to be a grassroots movement for healthy living. But it walks like a margarine advertisement and quacks like a margarine advertisement, so guess what it I think it is.

The Heart Foundation’s Mums United campaign asks mums to "change the shape of Australia". No earth-moving equipment is required, so I suspect they mean they’ll change the shape of Australians. Apparently dads are not up to the task (or is it just that in the Heart Foundation’s world mums do all the shopping?).