Companies

Nov 11, 2011

Black, white and read all over … not so say circulation figures

The latest metropolitan newspaper circulation figures provide the newbie CEOs at News Ltd and especially Fairfax Media with their biggest and most important tests.

Glenn Dyer ā€” <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

The latest metropolitan newspaper circulation figures provide the newbie CEOs at News Ltd and especially Fairfax Media with their biggest and most important tests.

Fairfax’s annual meeting was told yesterday that revenue hadn’t recovered from the slump earlier this year and was down 4% in the four months to October. Last night the Fairfax family revealed it was selling its 9.7% stake in the company for around $193 million, or a loss of more than $700 million.

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3 comments

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3 thoughts on “Black, white and read all over … not so say circulation figures

  1. Clytie

    Glen, does this count digital readers? A significant number of people are reading their newspaper online, in web or app form. I read the Age app every day (although I live in regional SA, I grew up in Geelong, and no, of course I don’t read the Adelaide Advertiser: it’s a waste of space).

    Counting only paper copies would be a quintessential example of how the media industry is missing the digital point.

  2. Sporadic Rager

    Clytie, digital figures are available elsewhere if you want them (most of the newspapers try to brag about them), but they aren’t comparable or as important for a bunch of reasons, mostly because those outlets still make the overwhelming majority of their revenue from print editions.

    iPad app subscribers are maybe close revenue wise but these figures are about the circulation of hard copies and the decline of print media so it doesn’t really make sense to lump them together to form a single number.

  3. mseal10

    Amazing this phenomenon is so newsworthy due to the fact it’s now about newspapers. Try working as a copyright owner in the music industry that went through this years ago, or the film industry. Rest assured – IT’S OVER

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