The Winners: The 7pm Celebrity Apprentice averaged 974,000 and was beaten by Home and Away.

Not the most of inspiring nights. Seven and Nine can both claim to be winners from last night, one way or another.

  1. The Celebrity Apprentice (Nine) (7.30pm) — 1.252 million
  2. Gruen Planet (ABC) (9pm) — 1.180 million
  3. Seven News (6pm) — 1.146 million
  4. Today Tonight (Seven) (6.30pm) — 1.113 million
  5. Spicks & Specks (ABC) (8.30pm) — 1.110 million
  6. Nine News (6pm) — 1.047 million
  7. Home and Away (Seven) (7pm) — 1.036 million

The Losers: Ten, again!

Seven’s The One: Australia’s Most Gifted Psychic at 7.30pm, 723,000. Why is this still on?

Glee on Ten at 7.30pm, 660,000.

News & CA: Seven News had a recent, rare win in Sydney over Nine. While Seven News lost to Nine News in Melbourne it won the rest. Today Tonight lost Melbourne, won the rest as well.

  1. Seven News (6pm) — 1.146 million
  2. Today Tonight (Seven) (6.30pm) — 1.113 million
  3. Nine News (6pm) — 1.047 million
  4. A Current Affair (Nine) (6.30pm) — 859,000
  5. ABC News (7pm) — 840,000
  6. 7.30 (ABC) (7.30pm) — 686,000
  7. Ten News (5pm) — 535,000
  8. The Project (Ten) (6.30pm) — 525,000
  9. Lateline (ABC) (10.35pm) — 233,000
  10. SBS News (6.30pm) — 174,000
  11. SBS News (9.30pm) — 137,000
  12. Lateline Business (ABC) (11.10pm) — 115,000

In the morning:

  1. Sunrise (Seven) (7am) — 392,000
  2. Today (Nine) (7am) — 347,000

The Stats:

  • FTA: Seven (3 channels) won with a share of 27.6%, from Nine (3) on 26.1%. The ABC (4) was third with 20.7%, with Ten (3) on 19.7% and SBS (2) on 6.0%. Seven leads the week with 30.1% from Nine on 28.0% and Ten on 19.7%.
  • Main Channel: Nine won with 20.0% from Seven on 19.0%, ABC 1 was on 16.5%, Ten was on 13.3% and SBS One was on 5.0%. Seven still leads the week with 22.1% from Nine on 21.6% and Ten on 14.0%.
  • Digital: Eleven won with 4.9% from 7TWO on 4.4%, 7mate on 4.2%, GO on 3.7%, ABC 2 was on 2.8%, gem was on 2.4%, ONE was on 1.4%, SBS TWO was on 1.0%, ABC 3 was on 0.8% and News 24 was on 0.5%. That’s an FTA viewing share last night of 26.1%. 7TWO leads the week with 4.2% from Eleven on 4.0% and 7mate on 3.8%.

Pay TV: Seven (3 channels) won with a share of 22.8%, from Nine (3) on 21.5%. The ABC (4) was third with 27.0%, with Ten (3) on 16.2%, pay TV (200-plus channels) was on 15.3% and SBS (2) on 4.9%. The 15 FTA channels had a 84.7% share of TV viewing last night. The 10 digitals had a share of 21.4% and the five main channels had a share of 63.3%.

The five most-watched pay TV channels were:

  1. Fox 8 (3.28%)
  2. Lifestyle (2.88%;)
  3. Fox Sports 2 (2.72%)
  4. Fox Classics (1.88%)
  5. UKTV (1.84%)

The five most-watched pay TV programs were:

  1. Cricket: South Africa versus Australia (9.30pm) (Fox Sports 2) — 112,000
  2. Relocation Relocation Australia (Lifestyle) — 102,000
  3. Selling Houses Australia Extreme (Lifestyle) — 87,000
  4. WWE Raw (Fox 8) — 75,000
  5. Cricket: South Africa versus Australia (7.30pm) (Fox Sports 2) — 75,000

Regional: Prime/7Qld (3 channels) won with a share of 31.8% from WIN/NBN (3) on 27.3%, with the ABC (4) on 18.7%, SC Ten (3) was on 16.5% and SBS (2) was on 5.7%. WIN/NBN won the main channels with 19.9% from Prime/7Qld on 19.4%, ABC 1 was on 13.7% and SC Ten was on 10.7%. The digitals were won by 7TWO with 6.8% from 7mate on 5.6% and GO and Eleven on 4.5% each. The 10 digital channels had a very high total FTA share of 31.5% last night, which tells us how little many viewers though of the main channel offerings. Prime/Qld leads the week with 33,0% from WIN/NBN on 27.8%.

The five most-watched programs in regional areas were:

  1. Seven News — 494,000
  2. The Celebrity Apprentice (7.30pm) — 466,000
  3. Nine News — 453,000
  4. Spicks and Specks — 420,000
  5. The Celebrity Apprentice (7pm) — 407,000

Major Markets: A mixed night with a weak offering to blame. Nine won overall and the main channels in Sydney and Melbourne, with Seven second the the ABC (ABC 1 in the main channels), third. Nine won overall and the main channels in Brisbane, Adelaide and Perth. Nine was second, the ABC was third except in overall in Brisbane and Perth where Ten got up. Eleven won the digitals in Sydney, Melbourne and Perth. Brisbane was won by 7TWO and 7mate won Adelaide. Nine leads Seven and Ten in Sydney. Seven leads Nine and Ten in the four other metro markets.

(All shares on the basis of combined overnight 6pm to midnight All People)

Glenn Dyer’s comments: A weak night. The ABC’s Gruen Planet was solid.

The Seven Network has axed the local period drama Wild Boys because ratings remained well under a million viewers at 7.30pm on Sundays. The program started in September to an audience of 1.7 million but quickly sank to 1 million viewers and then to between 850,000 and 920,000 in metro markets. But it remains popular in regional markets and quite often made the top five programs in those areas on Sunday evenings. It’s combined metro and regional audience last Sunday was 1.445 million viewers (907,000 in the metro markets and 537,000 people in regional markets).

Tonight: The Slap on the ABC at 8.30. My Sri Lanka at 7.30 on SBS with chef Peter Kuruvita. Beauty and The Geek Australia on Seven at 7.30. Rush at 8.30 on Ten for those who like formulaic cop shows. Nine is a desert.

Source: OzTAM, TV Networks reports

Peter Fray

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