The Winners: The 7pm first episode of The Celebrity Apprentice averaged 911,000 and was easily beaten by Seven’s Home and Away on 1.141 million.

Viewers again proved they are smarter than the programmers at the Nine Network, more than 260,000 extra viewers switched on for the second challenge in the series at 7.30pm, which is far more meaty than hearing Mark Bouris lecture the apprentices.

Seven’s The One: Australia’s Most Gifted Psychic continues to fade slowly, averaging 815,000 last night.

Nine’s debut episode of Young Doctors averaged 908,000 and beat The One: Australia’s Most Gifted Psychic on Seven, a fitting result.

  1. The Celebrity Apprentice (Nine) (7.30pm) — 1.278 million
  2. Seven News (6pm) — 1.226 million
  3. Gruen Planet (ABC) (9pm) — 1.162 million
  4. Today Tonight (Seven) (6.30pm) — 1.145 million
  5. Home and Away (Seven) (7pm) — 1.141 million
  6. Spicks and Specks (ABC) (8.30pm) — 1.037 million
  7. Nine News (6pm)  — 1.012 million

The Losers: Ten overall was very weak. A poor night.

News & CA: Nine News won Sydney, Seven won the rest of the metro markets. Today Tonight had a clean sweep in all five metro markets and won by 311,000, a big figure.

In the morning Sunrise beat Today after losing on Monday and Tuesday.

  1. Seven News (6pm) — 1.226 million
  2. Today Tonight (Seven) (6.30pm) — 1.145 million
  3. Nine News (6pm)  — 1.012 million
  4. ABC News (7pm) — 887,000
  5. A Current Affair (Nine) (6.30pm) — 826,000
  6. The 7pm Project (Ten) (7pm) — 652,000
  7. 7.30 (ABC) (7.30pm) — 644,000 (+21,000 on News 24 simulcast)
  8. Ten News (5pm) — 505,000
  9. 6.30 with George Negus (Ten) (6.30pm) — 407,000
  10. Lateline (ABC) (10.35pm) — 238,000
  11. SBS News (6.30pm) — 174,000
  12. SBS News (9.30pm) — 134,000
  13. Lateline Business (ABC) (11.10pm) — 120,000 (+21,000 on News 24 at 8.30pm)

In the morning:

  1. Sunrise (Seven) (7am) — 372,000
  2. Today (Nine) (7am) — 342,000

The Stats:

  • FTA: Seven (3 channels) had a share of 27.6% from Nine (3) on 26.0%, the ABC (4) was on 21.5%, Ten (3) was on 19.8% and SBS (2) was on 5.1%. Seven leads the week on 30.3% with Nine on 27.8% and Ten was on 20.5%.
  • Main Channel: Nine won with a share of 19.3% from Seven on 18.7%, ABC 1 was on 16.8%, Ten was on 12.9% and SBS ONE was on 4.4%. Seven still leads the week on 22/8% from Nine in 21.8% and Ten with 14.3%.
  • Digital: 7mate was with a share of 4.6% from Eleven on 4.5%, 7TWO was on 4.4%, GO was on 3.9%, ABC 2 ended with 3.2%, Gem was on 2.8%, ONE was on 2.4%, ABC 3 was on 0.9%, SBS TWO was on 0.7% and News 24 ended with 0.6%. The 10 digital channels had an FTA share of a high 28.0%. 7TWO leads the week with 4.0% from Eleven on 3.9%, and GO and 7mate on 3.5% each.

Pay TV: Seven (3 channels) had a share of 22.9%% from Nine (3) on 21.5%, the ABC (4) was on 17.8%, Ten (3) was on 16.4%, pay TV (200-plus channels) was on 14.8% and SBS (2) was on 4.2%. The 15 FTA channels had an 85.2% share of TV viewing last night, with the 10 digitals on 23.1% and the five main channels, 62.1%.

The five most-watched pay TV channels were:

  1. Fox 8 (3.09%)
  2. Lifestyle (2.37%)
  3. TV1 (1.99%)
  4. UKTV (1.98%)
  5. Sky News (1.95%)

The five most-watched pay TV programs were:

  1. Relocation, Relocation Australia (Fox 8) — 80,000
  2. Deadliest Catch (Discovery) — 72,000
  3. WWE Raw (Fox 8) — 69,000
  4. MASH (Fox Classics) — 68,000
  5. News Day (Sky news) — 65,000

Regional: Prime/7Qld (3 channels) won with a share of 31.8% from WIN/NBN (3) on 27.2%, the ABC (4) was on 18.4%, with SC Ten (3) on 17.5% and SBS (2) on 5.1%. The main channels saw Prime/7Qld win with a share of 20.3%, narrowly in front of WIN/NBN on 20.0%, ABC 1 was on 12.9% and SC Ten was on 11.3%. 7TWO won the digitals with a high 6.2%, from 7mate on 5.3% and Eleven on 4.3%. The 10 digital channels had an FTA share of a very high 31.6%, which is close to if not the highest so far recorded. Prime/7Qld leads the week with 33.2% from WIN/NBN on 28.2%.

The top five programs in regional markets (including Tasmania) were:

  1. Seven News — 485,000
  2. A Current Affair — 481,000
  3. Nine News — 479,000
  4. Home and Away — 449,000
  5. The One: Australia’s Most Gifted Psychic — 445,000

Major Markets: Nine won Sydney overall, Seven was second and the ABC 1 third. in the main channels, Nine won with the ABC 1 was second and Seven third. In Melbourne, Brisbane, Adelaide and Perth, Seven won overall and the main channels, with Nine second in Melbourne and Brisbane and the ABC 1 third. In Adelaide, Nine was second overall, with Ten third, but in the main channels, it was ABC 1 second and Nine third. In Perth, Nine was second overall and Ten third, but in the main channels it was ABC 1 second and Ten third. In the digitals, 7TWO won Adelaide and Perth, 7mate won Sydney and Eleven won Melbourne and Brisbane. Nine leads Seven and Ten in Sydney and Seven leads Nine and Ten in Melbourne, Brisbane, Adelaide and Perth.

(All shares on the basis of combined overnight 6pm to midnight All People)

Glenn Dyer’s comments: A mixed night with Seven not doing as well as the overall ratings suggest, Nine did a bit better (as the main channels figures suggest), the ABC had a very good night and gave Ten a hiding.

The digital channels had close to a record night last night. Free-to-air viewers bolted for their digital channels in metro and regional markets in near record numbers last night, saying a pox on the main channels and what they were offering, which was a bit unfair on Nine’s Young Doctors, which was more than OK first up.

The top five programs nationally last night (including Tasmania) were:

  1. Seven News –1.711 million
  2. Gruen Planet — 1.537 million
  3. Nine News — 1.492 million
  4. Home and Away — 1.490 million
  5. Spicks and Specks — 1.439 million

The Celebrity Apprentice 7pm episode averaged 1.281 million, the 7.30pm episode, 1.260 million. But the 7.30pm episode didn’t get figures from regional markets, so there was either a coding program, or WIN lumped the two episodes into one hour-long effort. Nine’s Young Doctors doesn’t seem to have aired either in regional markets either.

And, proving that viewers are discerning, the 25th anniversary edition of At The Movies at 10 pm on the ABC averaged 827,000 people nationally and 642,000 in the five metro markets, and won the timeslot. It was actually a top 25 program nationally and the audience was up 76% from a year ago, according to Fusion Strategy in Sydney. Good programs win out!

Tonight: Seven’s duo of Four Weddings and Beauty and The Geek Australia, after Home and Away, will prove attractive to female viewers. Nine has the very forgettable Forgettable at 8.30. Ten has Rush after Keeping Up With The Joneses and Recruits. The ABC stands out with another episode of The Slap at 8.30. SBS has Gourmet Farmer.

Source: OzTAM, TV Networks reports

Peter Fray

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