Pressure is mounting on the blue-blood directors of Woolworths to decide whether they are pillars of the community feeding and clothing Australians, or pariahs who target problem gamblers and bankroll misleading campaigns against elected governments.

The contrast was there for all to see today when The Australian Financial Review’s Street Talk column described the retailing giant as follows in an item about hybrid debt rollovers headlined: "Woolies keen on perfect redemption":