The Winners: The Renovators finished with a burst for Ten last night. And Ten therefore had a big night. Any win is a good win, especially as they have been few for Ten this year.

Eleven also won the digitals in the metro markets, so it is more smiles all round at Ten.

  1. The Renovators (winner announced) (Ten) (9.05pm) — 1.264 million
  2. Seven News (6pm) — 1.129 million
  3. The Renovators (auction night) (Ten) (7.30pm) — 1.122 million
  4. Today Tonight (Seven) (6.30pm) — 1.109 million
  5. Gruen Planet (ABC) (9pm) — 1.023 million
  6. Nine News (6pm) — 1.019 million
  7. Home and Away (Seven) (7pm) — 1.011 million

The Losers: Ten, for The Renovators. A one-night wonder after weeks of low ratings and not meeting guarantees given to advertisers. Hawaii Five 0 after the final of The Renovators, 524,000. That means nearly 750,000 viewers chose not to stay on Ten for this flop.

Criminal Minds: Suspect Behaviour on Seven at 8.30pm, 610,000 (not a winning total). Law and Order: Los Angeles at 9.30pm Seven, 445,000.

CSI on Nine at 8.30pm, 586,000. Very weak.

News & CA: A Current Affair had another night with less than a million viewers; 820,000. The program seems to be in decline, no matter who is hosting. ACA‘s drop is more than the erosion of 6-7pm audiences we have seen since the start of the digital channels. Daylight saving is having an impact (as we see with the low figures for Ten’s News at 5pm. But daylight saving is a constant for all networks for half the year).

At the same time, Seven’s weakness in Sydney from 5.30pm to 7pm is not a good look and has been dragging on now for months.

Nine News won both Sydney (79,000 in Sydney, a huge margin) and Melbourne last night and ACA won Sydney, but it lost Melbourne by 68,000.

  1. Seven News (6pm) — 1.129 million
  2. Today Tonight (Seven) (6.30pm) — 1.109 million
  3. Nine News (6pm) — 1.019 million
  4. ABC News (7pm) — 890,000
  5. A Current Affair (Nine) (6.30pm) — 820,000
  6. The 7pm Project (Ten) (7pm) — 728,000
  7. 7.30 (ABC) (7.30pm) — 653,000 (+ 22,000 on News 24 simulcast)
  8. Ten News (5pm) — 514,000
  9. 6.30 with George Negus (Ten) (6.30pm) — 378,000
  10. Lateline (ABC) (10.35pm) — 241,000
  11. SBS News (6.30pm) — 159,000
  12. Lateline Business (ABC) (11.10pm) — 125,000 (+19,000 on News 24 at 8.30pm)
  13. SBS  News (9.30pm) — 94,000

In the morning:

  1. Sunrise (Seven) (7am) — 394,000
  2. Today (Nine) (7am) — 336,000

The Stats:

  • FTA: Seven (3 channels) won with a share of 26.7% from Ten (3) on 25.2%, Nine (3) was on 22.9%, the ABC (4) was on 19.9% and SBS (2) ended on 5.3% (its highest share of the week so far). Seven leads the week with 30.6% from Nine on 26.7% and Ten on 22.1%.
  • Main Channel: Ten won narrowly with a share of 18.8% from Seven on 18.7%, Nine was on 16.7%, ABC 1 was on 15.3% and SBS ONE was on 4.4%. Seven leads the week with 23.1% from Nine on 20.4% and Ten on 16.4%.
  • Digital: Eleven won with a share of 4.4% from 7TWO on 4.3%, GO was on 3.9%, 7mate was on 3.8%, ABC 2 was on 3.5%, Gem was on 2.3%, ONE was on 2.0%, SBS TWO was on 0.8% and News 24 was on 0.6%, followed by ABC 3 on 0.5%. The 10 digital channels had an FTA share last night of 26.1%. 7TWO still leads the week with 4.1%, from GO on 3.7% and Eleven on 3.5%, with 7mate on 3.4%.

Pay TV: Seven (3 channels) won with a share of 22.0%, from Ten (3) on 20.8%, Nine (3) was on 18.9%, The ABC (4 ) was on 16.4%, pay TV (200-plus channels) was on 15.4% and SBS (2) was on 4.4%. The 15 FTA channels had an 84.6% share of TV viewing last night, with the 10 digital channels on 21.5% and the five main channels on 63.1%.

The five most-watched pay TV channels last night were:

  1. Fox 8 (3.4%)
  2. UKTV (2.18%)
  3. 111 Hits (1.91%)
  4. Fox Classics (1.61%)
  5. E! (1.53%)

The five most-watched pay TV programs were:

  1. Futurama (Fox 8) — 86,000
  2. The Simpsons (Fox 8) — 83,000
  3. Kim’s Fairytale Wedding part 2 (E!) — 83,000
  4. Family Guy (Fox 8) — 81,000
  5. Relocation, Relocation Australia (Lifestyle) — 75,000

Regional: Prime/7Qld (3 channels) won with a share of 28.5%, from WIN/NBN (3) on 25.9%, SC Ten (3) was on 23.0%, the ABC (4) was on 18.0% and SBS (2) was on 4.6%. The main channels were won by WIN/NBN on 18.7% from Prime/7Qld on 18.3% and SC Ten on 16.8%. TWO won the digitals with a share of 5.3%, followed by 7mate with 4.9% and Eleven on 4.9%. The 10 digital channels had an FTA share last night of 29.6%, Prime/7Qld leads the week on 32.7% from WIN/NBN on 27.2%.

The five most-watched programs in regional markets were:

  1. The Renovators (winner announced) — 500,000
  2. A Current Affair — 483,000
  3. Nine News — 479,000
  4. Seven News — -476,000
  5. Home and Away — 475,000

Major Markets: Ten won Sydney overall and in the main channels and won Melbourne in the main channels. Seven won the rest with Ten second and Nine third, except in Perth where the ABC pushed Nine into fourth spot in the main channels. Eleven won the digitals in Sydney, Brisbane and Perth. 7TWO won Melbourne and Adelaide. Nine still leads Seven and Ten in Sydney. Seven leads Nine and Ten in the rest.

(All shares on the basis of combined overnight 6pm to midnight All People)

Glenn Dyer’s comments: For the first time in weeks, Ten’s publicity department could send out a release that proclaimed: “Ten wins Wednesday night prime-time in total people (26.1%) and all key demographics: 18-49 (31.6%), 25-54 (30.9%) and 16-39 (32.7%).”

When wins are rarer than hen’s teeth, every victory should be highlighted to remind the market that Ten is still in there, battling away.

Readers may have noticed that while The Renovators also did well in regional areas, Ten overall didn’t have the same success there last night as in metro markets. Regional viewers remain suspicious of most reality style programs.

The Hamster Wheel at 9.30pm on ABC 1 averaged 823,000 in metro areas, down from the debut last week of 857,000. The program won the 9.30-10pm timeslot, which made it ABC TV’s most successful program last night.

The top five programs nationally last night were:

  1. The Renovators (winner announced) — 1.762 million
  2. Seven News — 1.605 million
  3. The Renovators (auction night) — 1.584 million
  4. Nine News — 1.499 million
  5. Home and Away — 1.490 million

Tonight: Beauty and The Geek Australia on Seven. The second episode of The Slap on the ABC at 8.30. Unforgettable on Nine at 8.30. Gourmet Farmer on SBS at 7.30.

Ten starts a new observational series called Recruits tonight at 7.30 and then has Rush at 8.30.

Source: OzTAM, TV Networks reports

Peter Fray

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