The Winners: Seven’s night, but a poor night overall with several new or returning programs on the nose with viewers. At Home With Julia ended on the ABC at 9.30pm with 656,000 — it still managed to win the timeslot.

The Gruen Transfer successfully morphed into Gruen Planet at 9pm on the ABC, but it lost me with the first segment on Julia Gillard and her brand problems and how “spin” is being used to repair that. Not that we didn’t know because there have been a plethora of stories in newspapers in recent weeks on that very subject. The rest was excellent, especially the two ads in “The Pitch”.

The Renovators, 817,000, slowing edging higher as the eliminations bring us closer to THE END!

  1. Seven News (6pm) — 1.366 million
  2. The X Factor (Seven) (7.30pm) — 1.221 million
  3. Today Tonight (Seven) (6.30pm) — 1.181 million
  4. Gruen Planet (ABC) (9pm) — 1.138 million
  5. Home and Away (Seven) (7pm) — 1.098 million
  6. Nine News (6pm) — 1.058 million
  7. Spicks & Specks (ABC) (8.30pm) — 1.046 million

The Losers: Another busy morning for the Networks: which program to save, which one to kill? So many choices.

The candidates:

  • Hawaii Five-O: 433,000 at 9.30pm on Ten — not really good enough.
  • Law & Order: Los Angeles: 428,000 at 9.30 pm on Seven — poor.
  • Prime Suspect: 629,000 for the debut episode at 9.30pm on Nine — poor, but at least better than what was on Seven and Ten.
  • Glee: 729,000 at 8.30pm on Ten — to think it was drawing more than a million in the last series.
  • Send in the Dogs Australia: 719,000 at 7.30pm on Nine — more Meatybites?

News & CA: Seven News and Today Tonight had a (now) rare national sweep in all five metro markets. Seven News won Sydney for the second time this week and won comfortably, by 25,000.

Seven News in Sydney is sending hosts from the 6pm News such as Chris Bath and Mark Ferguson and other senior reporters to various Westfield shopping centres to “listen” to people. It’s a sort of re-run of a campaign from 2005 when Ian Ross was in the chair when Seven ran “listening posts” in some major shopping centres. Even though it has had a better week so far this week, the move is a response to the sharp loss of viewers for the Chris Bath-anchored 6pm News in Sydney. These campaigns only last until the ratings pick up.

  1. Seven News (6pm) — 1.366 million
  2. Today Tonight (Seven) (6.30pm) — 1.181 million
  3. Nine News (6pm) — 1.058 million
  4. ABC News (7pm) — 942,000
  5. A Current Affair (Nine) (6.30pm) — 900,000
  6. The 7pm Project (Ten) (7pm) — 813,000
  7. Ten News (5pm) — 641,000
  8. 7.30 (ABC) (7.30pm) — 637,000 (+ 35,000 on News 24)
  9. 6.30 with George Negus (Ten) (6.30pm) — 457,000
  10. Lateline (ABC) (10.35pm) — 204,000
  11. Late News/Sports Tonight (Ten) (10.30pm) — 197,000
  12. SBS News (6.30pm) — 180,000
  13. SBS News (9.30pm) — 101,000
  14. Lateline Business (ABC) (11.10pm) — 93,000 (+ 30,000 on News 24 at 8.30pm)

In the morning:

  1. Sunrise (Seven) (7am) — 368,000
  2. Today (Nine) (7am) — 317,000

The Stats:

  • FTA: Seven (3 channels) won with a share of 30.9% from Nine (3) on 25.4%, Ten (3) was on 21.0%, the ABC (4) was on 18.5% and SBS (2) ended with 4.2%. Seven now leads the week with 32.0% from Nine on 25.3% and Ten on 22.4%.
  • Main Channel: Seven won with a share of 22.0% from Nine on 18.2%, Ten and ABC 1 tied for third with 14.7% each and SBS ONE was on 3.4%. Seven now leads the week with 24.7% from Nine on 18.7% and Ten on 15.7%.
  • Digital: 7TWO won with 4.6% from 7mate and GO on 4.3% each, Eleven with 4.2%, Gem was on 2.8%, ABC 2, 2.7%, ONE was on 2.2%, SBS TWO was on 0.8%, News 24, 0.7% and ABC 3, 0.5%. That’s an FTA viewing share last night of 27.1%. 7TWO leads the week with 4.0% from Eleven on 3.8% and GO on 3.7%.

Pay TV: Seven with 3 channels won with a share of 25.7%, from Nine (3) on 21.1%, Ten (3) was on 17.5%, the ABC (4) was on 15.4%, pay TV (200-plus channels) was on 14.2% and SBS (2) was on 3.5%. The 15 FTA channels had an 85.8% share of TV viewing last night. The 10 digitals had 22.6% and the five main channels 63.2%.

The five top pay TV channels were:

  1. Fox 8 (3.52%)
  2. Nickelodeon (2.28%)
  3. Lifestyle (2.27%)
  4. TVI 1 (2.12%)
  5. Disney (1.95%)

The five most watched pay TV programs were:

  1. AFL: AFL 360 (Fox Sports 1) — 94,000
  2. Family Guy (Fox 8) — 85,000
  3. The Simpsons (Fox 8) — 77,000
  4. Deadliest Catch (Discovery) — 77,000
  5. Phineas & Ferb (Disney) — 75,000

Regional: Prime/7Qld (3 channels) won with a share of 32.5%, from WIN/NBN on 29.5%, SC Ten (3) was on 18.0%, the ABC (4) was on 16.6% and SBS (2) ended on 3.5%. Prime/7Qld won the main channels with 22.9% from WIN/NBN on 21.3%. 7TWO won the digitals with 5.4%, from GO on 5.2% and 7mate on 4.4%, with Eleven on 4.3%. The 10 digital channels had an FTA share of a high 29.3%. Prime/7Qld leads the week with 32.1% from WIN/NBN on 28.1%.

The five most watched programs in regional markets were:

  1. The X Factor — 518,000
  2. Nine News — 516,000
  3. A Current Affair — 461,000
  4. Home and Away — 417,000
  5. WIN News – 395,000

Major Markets: Seven won overall and the main channels everywhere bar Melbourne where Nine won the main channels. Nine, Ten and the ABC were in the minor placings, with the ABC third overall and in the main channels in Adelaide. Perth and Sydney. 7TWO won Sydney, 7mate won the rest. Seven leads the week from Nine and Ten everywhere bar Perth, but in Perth it’s Seven from Ten and Nine.

(All shares on the basis of combined overnight 6pm to midnight All People)

Glenn Dyer’s comments: The ABC was the place to be last night if you wanted something challenging.

The audience figures for Ten News, 6.30pm with George Negus and The 7pm Project were all much higher than Tuesday. Usually audience figures are lower on Wednesdays than Tuesdays. In fact, Wednesdays have been one of Ten’s worst nights in recent weeks and the end result wasn’t much different with the ABC doing better in some markets and doing better from 8.30-10pm than the commercial networks. Ted Danson’s move into CSI (907,000) helped Nine win the 8.30pm slot.

The top five programs nationally last night were:

  1. Seven News — 1.832 million
  2. The X Factor — 1.816 million
  3. Nine News — 1.613 million
  4. Home and Away — 1.575 million
  5. Gruen Planet — 1.511 million

Tonight: The Footy Show grand finals  on Nine. The AFL one starts at 8.30 because it’s more popular. The NRL one in Sydney and Brisbane remains at its normal 9.30 slot.

Nine has the final episode of Hamish & Andy’s Gap Year at 7.30 in the south and 8.30 in the north. Seven has Beauty and The Geek Australia after Four Weddings. Ten has Rush at 8.30. The ABC has Crownies, SBS has Gourmet Farmer at 7.30. The AFL Footy Show should boost Nine tonight, especially in Melbourne.

Source: OzTAM, TV Networks reports

Peter Fray

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