Sep 26, 2011

From cradle to the grave: get a life on Facebook

Last week the King Farouk of social media platforms, Facebook, announced a raft of changes set to hit in coming weeks. Before you criticise, imagine the possibilities.

Luke Buckmaster — Writer, Critic and The Daily Review Journalist

Luke Buckmaster

Writer, Critic and The Daily Review Journalist

Last week the King Farouk of social media platforms, Facebook, announced a raft of changes set to hit in coming weeks. The number of people who will be affected by the changes is nothing to scoff at: about, oh, 800 million.


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8 thoughts on “From cradle to the grave: get a life on Facebook

  1. Simon

    why _isn’t_ privacy a valuable commodity?

    medieval times had the benefit of fewer people and smaller communities sharing common values and interests. where is any of this in a larger city with greater diversity of interests? what has changed that suddenly we can relinquish our irrational obsessiveness over privacy and count on large multinational corporations to maintain our interests?

    who is this “people” you refer to when you make representations of their advertising preference?
    there’s an implication here that in our brave new world advertising is a given and we must allow ourselves to be subject to it? wtf? seriously?

    yes, i’m sure there are benefits, but you haven’t really done a great job articulating your case.

  2. mattsui

    I do like ad’s that target my personal requirements – They’re especially amusing because my facebook and other “share media” profiles tend to be misleading for the advertising software, on account of the fact that I don’t actually share much or often.

  3. Ilona

    agree that privacy concerns seem to be overstated by some. for a lot of people, the fact that facebook makes fractions of a cent out of plugging their personal details and status updates into an advertising algorithm is more than overshadowed by the enjoyment they get from social networking. (sure, that enjoyment is often narcissistic or voyueristic, but that’s another genre of pyschology book).

    but the assertion that “People don’t hate advertising — they hate irrelevant advertising” is crazy. personally, i hate bad advertising. humourless, uncreative advertising. i.e.: most of it. just because i’m in the market for a TV doesn’t mean i enjoy a screaming harvey norman ad. on the other hand, i enjoy the hell out of carlton draught’s ‘slow motion’ ads despite a firmly held belief that the beer tastes like swill. &c.

    as for the advertising on facebook and google – personally, i like it not because it’s relevant, but because it’s invisible. i’ve never clicked on a facebook or google ad, and don’t read them. that includes the sponsored results on google. that’s not to say that they don’t make money (clearly they do), just that they seem to have struck a pretty good balance – the price we pay (data mining, loss of privacy) is compensated via “relevance” or, in my case and i suspect many others, invisibility.

  4. Flicka

    I just hate advertising of all kinds. Fortunately, as I grew up in the first few years of the internet, I am used to just disregarding all the ads that pop up on my facebook wall, news sites that I visit, or sites for entertainment (eg tickatek). Unless I am actually buying something online (in which case I do the same amount of research into the source and cost that I do when I buy it in the real world), I don’t use the internet to shop or be persuaded by a product.

    Facebook is as dangerous or as benign as you allow it to be. I got an account 5 years ago to monitor the photos that my friends were putting up of me- since then, I’ve valued it as a way of keeping in touch with family and friends when I’m overseas. And that’s it. I don’t post my list of likes or dislikes, my date of birth, my email address, my age, what school I went to, or where I live. I assume that everything that goes up online is public information- everybody should. If you don’t like using social networking, then stop bitching about it, and stop using it. And if you do use it, then be sensible.

    Oh, and it’s really fun to notify facebook that you find the ads they post on your wall to be ‘s+xually explicit’ and request that they be removed. I like to think I’ve given value to some sad IT student intern’s life doing that.

  5. Salamander

    The whole concept of commercialising privacy is ghastly. The best thing to do is probably mass sabotage with fake IDs and fake preferences. They even want to stop us doing that!

  6. zut alors

    I’m with Salamander. Whenever given the opportunity I sabotage polls by giving false responses.

  7. Bill Parker

    I suggest a read of Vance Packard’s book the The Hidden Persuaders might prove enlightening.

    And I’ll go with Salamander and Zut Alors – sabotage the bloody lot whilst we have still time left.

    What the hell is wrong with using the phone an actually talking to people? We do have the necessary facilities. And send pictures by email?

  8. mattsui

    Of course, certain government agencies already have their noses to the monitor attempting to pick the evil doers from the merely misguided and the rest of us.
    Soon the tax dept and the dreaded centrelink will be comparing notes with facebook…….. Perhaps changing ones status “Not necessarily true” will serve as a disclaimer.

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