The Winners: The Farmer Wants a Wife at 7.30pm for Nine, 792,000. Not good enough and the format is running out of steam. But it was not helped by the weak 7pm lead-in which was the repeat of The Big Bang Theory with 793,000 viewers, which ran third behind Home and Away and the 7pm ABC News.

  1. The X Factor (Seven) (7.30pm) — 1.452 million
  2. Seven News (6pm) — 1.343 million
  3. Today Tonight (Seven) (6.30pm) — 1.309 million
  4. Home and Away (Seven) (7pm) — 1.130 million
  5. Nine News (6pm) — 1.086 million

The Losers: Nine and Ten. Abysmal.

Three failures for Ten: The Renovators (703,000), Undercover Boss Australia (669,000) and Good News World (330,000)

For Nine, Ghosts of Girlfriends Past, its 8.30pm movie, had just 552,000 viewers. It ran fourth after a while, behind Media Watch and Q&A on the ABC.

News & CA: In the all-important news lead-in, Deal Or No Deal beat Hot Seat nationally, but not in Sydney where the 42,000 margin in favour of Nine meant Nine News again beat Seven in that market, this time by a large 58,000 viewers. In Melbourne the tables were turned and Seven news beat Nine News by a huge 80,000 viewers.

Viewers showed what they thought of Four Corners‘ climate change report last night. The 550,000 viewers was not only less than what the program has been getting, but it was lower than Media Watch which follows straight on around 9.15pm, and Q&A at 9,35pm. That around 40,000 viewers chose to ignore Four Corners and return to the ABC for Media Watch and then Q&A tells us that part of the core ABC audience bored by the issue and chose to ignore Four Corners after watching Australian Story.

The switch off from Four Corners was most notable in Sydney where the difference was 30,000 in favour of Media Watch and more for Q&A.

  1. Seven News (6pm) — 1.343 million
  2. Today Tonight (Seven) (6.30pm) — 1.309 million
  3. Home and Away (Seven) (7pm) — 1.130 million
  4. Nine News (6pm) — 1.086 million
  5. ABC News (7pm) — 984,000
  6. A Current Affair (Nine) (6.30pm) — 929,000
  7. Australian Story (ABC) (8pm) — 789,000
  8. The 7pm Project (Ten) (7pm) — 738,000
  9. 7.30 (ABC) (7.30pm) — 663,000 (+ 20,000 on News 24 simulcast)
  10. Q&A (ABC) (9.35pm) — 627,000 (+ 57,000 on News 24 simulcast)
  11. Ten News (5pm) — 615,000
  12. Media Watch (ABC) (9.15pm) — 590,000
  13. Four Corners (ABC) (8.30pm) — 550,000
  14. 6.30 with George Negus (Ten) (6.30pm) — 429,000
  15. Lateline (ABC) (10.30pm) — 267,000
  16. SBS News (6.30pm) — 179,000
  17. Late News/Sports Tonight (Ten) (10.30pm) — 153,000
  18. Lateline Business (ABC) (11.05pm) — 144,000 (+ 14,000 on News 24 at 8.30pm
  19. SBS News (9.30pm) — 106,000

In the morning:

  1. Sunrise (Seven) (7am) — 413,000
  2. Today (Nine) (7am) — 322,000

The Stats:

  • FTA: Seven (3 channels) won with a share of 35.5%, from Nine (3) on 24.6%, Ten (3) was on 18.4%, the ABC (4) was on 16.7% and SBS (2) ended on 4.7%. Seven leads the week with 34.4% from Nine on 27.4% and Ten on 18.0%.
  • Main Channel: Seven won with a share of 27.1% from Nine on 17.4%, ABC1 was on 13.3% and Ten was on 12.4%. Seven leads the week with 26.8% from Nine on 20.8%, ABC1 is on 12.7% and Ten is on 12.1%.
  • Digital: 7TWO and GO tied for the lead with 4.7% each. Eleven was on 3.9%, 7mate was on 3.6%, Gem was on 2.6%, ABC2 and ONE were on 2.2% each, News 24 was on 0.7% and ABC3 and SBS TWO were on 0.5% each. That’s a total FTA viewing share last night of 25.9%. 7TWO leads the week with 4.3% from GO and Eleven on 3.6%.
  • Regional: Prime/7Qld won with a share of 33.9%, from WIN/NBN (3) on 28.9%, SC Ten, (3) was on 16.9% the ABC (4) was on 16.1%, and SBS (2) ended on 4.3%. Prime/7Qld won the main channels with 25.8%, from WIN/NBN on 21.3%, ABC 1 was on 11.8% and SC Ten was on 11.5%. 7TWO won the digitals with 5.1%, with GO on 5.0% and Eleven on 3.6%. The 10 digital channels had an FTA viewing share last night of 26%. Prime/7Qld leads the week with 34.3% from WIN/NBN on 30.4%. The five most watched programs in regional areas were: 1. The X Factor — 551,000; 2. Nine News — 523,000; 3. ACA — 513,000; 4. Home and Away — 504,000; 5. Seven News, 497,000.

Pay TV: Seven (3 channels) won with a share of 29.1%, from Nine (3) on 20.2%, Pay TV (200 plus channels) was on 15.4%, Ten (3) was on 15.1%, the ABC (4) was on 13.7% and SBS (2) ended on 3.9%. The 15 FTA channels had a total viewing share last night of 84.6%, with the 10 digital, channels on a total of 20.9% and the five main channels were on 63.7%.

The top five Pay TV channels were:

  1. Fox 8 (5.15%)
  2. Fox Sports 2 (4.07%)
  3. Fox Sports 1 (2.44%)
  4. TV1 (2.13%)
  5. Lifestyle (1.97%)

The top five Pay TV programs were:

  1. Cricket: Australia vs. Sri Lanka (Fox Sports 2) — 155,000
  2. AFL: On The Couch (Fox Sports 1) — 147,000
  3. Australia Next Top Model (Fox 8) — 142,000
  4. Rove (Fox 8) — 134,000
  5. AFL: All Australian Awards (Fox Sports 1) — 127,000

Major Markets: Another clean sweep for Seven, which won overall and the main channels in all five metro markets. The ABC was a clear third overall and in the main channels in Sydney and third in the main channels in Adelaide and Perth. The ABC isn’t as solid in Melbourne and Brisbane as it is in Sydney. GO won Sydney and Perth. 7TWO won Melbourne, Brisbane and Adelaide. Seven leads the week from Nine and Ten in every market.

(All shares on the basis of combined overnight 6pm to midnight All People)

Glenn Dyer’s comments: Seven’s night quite easily in All People and the demos. That will be repeated tonight and give Seven a big lead for the week. Tomorrow night a confident Seven launches its 2012 schedule in Sydney, with the media invited. Ten had their launch last month and the network has continued to sink in the ratings.

Nine’s The Farmer Wants a Wife topped 1.2 nationally, so did better in regional areas with 470,000 viewers. But it finished 6th in regional areas when it should be near the top, seeing it is based on a huge regional theme.

Ten’s most watched program was The 7PM Project with 738,000 viewers at Number 12 in the metro markets. Nationally it was Ten’s only program to achieve a million or more viewers with 1.047 million and No 11.

On Pay TV, Rove debuted with 134,000 on Fox 8 at 8.30pm. A long way from the 1 million plus figures he was getting on Sunday nights on Ten.

The five most watched programs nationally were:

  1. The X Factor — 2.081 million
  2. Seven News — 1.911 million
  3. Home and Away — 1.698 million
  4. Today Tonight — 1.651 million
  5. Nine News — 1.649 million

TONIGHT: Packed to the Rafters and The X Factor on Seven. Foreign Correspondent on the ABC and the United States of Tara return at 9.30pm. Insight on SBS (coal seam gas).

Nine brings back Two and a Half Men with the new bad boy, Ashton Kutcher. It also starts the new Andrew Denton program, The Joy of Sets, and then has the Roast of ****** ****** at 9.30pm.

Ten has The Renovators after a fresh Modern Family.

Source: OzTAM, TV Networks reports

Peter Fray

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Peter Fray
Editor-in-chief of Crikey