The Winners: Seven’s night in All People and the demos, thanks to two programs, The X Factor and Home and Away. The Farmer Wants a Wife, 969,000 at 7.30pm for Nine. Body of Proof at 8.45pm for Seven, 996,000.

  1. The X Factor (Seven) (7.30pm) — 1.398 million
  2. Seven News (6pm) — 1.285 million
  3. Today Tonight (Seven) (6.30pm) — 1.234 million
  4. Home and Away (Seven) (7pm) — 1.185 million
  5. Nine News (6pm) — 1.145 million
  6. ABC News (7pm) — 1.010 million

The Losers: Ten and Nine had weak nights. Undercover Boss Australia started at 8.30 on Ten, 711,000, which was understandably low coming after the 580,000 for The Renovators at 7.30. Good News World on Ten at 9.30, 354,000, almost gone to black after two episodes. Nine’s 8.30 movie, The Ugly Truth, 649,000. Ugly indeed.

News & CA: Seven News lost Sydney and Melbourne to Nine News with Hot Seat helping. Seven won Brisbane, Adelaide and Perth. Hot Seat beat Deal or No Deal 638,000 to 551,000, a margin of 87,000 viewers, of which 37,000 were in Sydney and 15,000 in Melbourne. Nine News won Sydney by 43,000 people and Melbourne by 1000.

The 7pm ABC News with 305,000 had more viewers in Sydney than Seven News last night. TT lost Sydney as a result, but won Melbourne, Adelaide Perth and Brisbane. But ACA started the week with less than a million viewers because it is very weak in Adelaide and Perth.

Today won in the morning thanks to the women’s tennis US Open final won by Sam Stosur.

  1. Seven News (6pm) — 1.285 million
  2. Today Tonight (Seven) (6.30pm) — 1.234 million
  3. Nine News (6pm) — 1.145 million
  4. ABC News (7pm) — 1.010 million
  5. A Current Affair (Nine) (6.30pm) — 997,000
  6. Australian Story (ABC) (8pm) — 817,000
  7. The 7pm Project (Ten) (7pm) — 784,000
  8. 7.30 (ABC) (7.30pm) — 711,000 (+ 46,000 on News 24 simulcast)
  9. Four Corners (ABC) (8.30pm) — 687,000
  10. Media Watch (ABC) (9.15pm) — 639,000
  11. Q&A (ABC) (9.35pm) — 630,000 (+ 60,000 on News 24 simulcast)
  12. Ten News (5pm) — 613,000
  13. 6.30 with George Negus (Ten) (6.30pm) — 426,000
  14. Lateline (ABC) (10.30pm) — 295,000
  15. Late News/Sports Tonight (Ten) (10.30pm) — 203,000
  16. SBS News (6.30pm) — 153,000
  17. Lateline Business (ABC) (11.05pm) — 147,000 (+ 31,000 on News 24 at 8.30pm)
  18. SBS News (9.30pm) –123,000

In the morning:

  1. Today (Nine) (7am) — 503,000
  2. Sunrise (Seven) (7am) — 399,000

The Stats:

  • FTA: Seven (3 channels) won with a share of 32.7% from Nine (3) on 26.4%, Ten (3) was on 18.2%, the ABC (4) was on 17.8% and SBS (2) ended on 4.8%. Seven leads the week with 33.2% from Nine on 28.3% and Ten on 18.8%.
  • Main Channel: Seven won with a share of 24.7% from Nine on 19.3%, ABC 1 was on 14.2%, Ten was on 12.6% and SBS ONE ended on 4.3%. Seven leads the week with 25.9% from Nine on 22.0% and Ten on 12.2, with ABC 1 on 12.1%.
  • Digital: 7TWO won with 4.8% from GO on 4.4%, Eleven was on 3.8%, 7mate was on 3.2%, Gem was on 2.7%, ABC 2 was on 2.2%, ONE was on 1.8%, News 24 was on 0.9% and SBS TWO and ABC 3 were on 0.5% each. That’s an FTA viewing share of 24.8% last night. 7TWO leads with 4.3% from GO and Eleven on 3.7% each
  • Regional: Prime/7Qld (3 channels) won with a share of 33.1%, from WIN/NBN (3) on 29.4%, with SC Ten (3) on 16.7%, the ABC (4) was on 16.4% and SBS (2) ended on 4.5%. Prime/7Qld won the main channels with 24.7% from WIN/NBN on 22.1%, with ABC 1 third on 12.3% and SC Ten 4th on 11.6%. 7TWO won the digitals with 5.4%, from GO on 4.3% and Eleven on 3.2%. The 10 digital channels had an FTA share of 25.3% in prime time last night. Prime/7Qld leads the week with 34.3% from WIN/NBN on 31.2%. The five top programs in regional areas were: ACA (550,000), Seven News (547,000), Nine News (544,000), The X Factor (529,000), Home and Away (500,000).

Pay TV: Seven (3 channels) won with a share of 27.0% from Nine (3) on 21.7%, pay TV (200-plus channels) was on 15.2%, Ten (3) was on 15.0%, the ABC (4) ended on 14.6% and SBS (2) was on 4.0%. The 15 FTA channels had an 84.8% share of TV viewing in primetime last night. The 10 digital channels had a share of 19.5% and the five main channels, 65.3%.

In pay TV homes, the most watched channels were:

  1. Fox Sports 2 (4.35%)
  2. Fox 8 (3.45%)
  3. Fox Sports 1 (2.52%)
  4. TV 1 (2.19%)
  5. Lifestyle (1.74%)

The top five programs were:

  1. Australia’s Next Top Model (Fox 8) — 151,000
  2. Women’s US Open Tennis Final (Fox Sport 2) — 133,000
  3. AFL: On The Couch (Fox Sports 1) — 130,000
  4. Project Runway Australia (Arena) — 117,000
  5. The Simpsons (Fox 8) — 93,000

Major Markets: Seven won everywhere, overall and the main channels, with Nine second. The ABC was third in both in Sydney and third in the main channels in Melbourne, Brisbane and Perth. Ten was third overall and in Melbourne, Brisbane, Adelaide and Perth because its digital channels were stronger. It was third in the main channels in Adelaide. 7TWO won Melbourne, Brisbane, Adelaide and Perth. GO won Sydney. Nine leads Seven and Ten in Sydney, Seven leads Nine and Ten in the four other metro markets.

(All shares on the basis of combined overnight 6pm to midnight All People)

Glenn Dyer’s comments: Ten was very weak last night, Nine was slightly stronger. Seven won, with The X Factor and especially Home and Away — which is probably the most important program on any network Monday to Friday. Seven and Nine are competitive 6-7pm, especially on the east coast. But Seven holds a million or more of its News and TT audience via Home and Away and hands them to whatever program is at 7.30pm.

The national top five last night were:

  1. The X Factor — 2.006 million
  2. Seven News 1.910 million
  3. Home and Away — 1.758 million
  4. Nine News, 1.738 million
  5. A Current Affair — 1.596 million.

NB: Sunday Night turned out to be the most watched program nationally on Sunday night when the final figures were tallied. It had 2.175 million (up from 2.095 million reported originally), with Seven News dropping to second with 2.172 million (2.107 million originally).

Tonight: The X Factor, Packed To The Rafters and then Dinner Date Australia, all on Seven. Nine Has Top Gear Australia, Under Surveillance and then a UK Top Gear repeat at 9.30. Ten has NCIS and NCIS: Los Angeles. SBS has Insight and then a Cutting Edge documentary on WikiLeaks. The ABC has Foreign Correspondent.

Source: OzTAM, TV Networks reports

Peter Fray

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