The Winners

As expected Seven’s night.

And, just as expected is the idea that the Hamish and Andy’s Gap Year is wearing thin with viewers: 733,000 viewers last night, down 117,000 from last week. It may have won the 8.30 demo, but it’s down half a million viewers on its opening. That shows again the infinite capacity the Nine Network has for buying a good idea developed by someone else (in this case Ten), and grinding it into irrelevance in TV terms by over exposure. Top Gear is another (SBS had it first on FTA).

Ten’s Rush has quickly found an equilibrium point: last night, 631,000 viewers, down 135,000 from the return the week before. But not helped by The Renovators at 7.30pm. The Footy Shows had a national total of 732,000. 153,000 and 104,000 in Sydney and Brisbane for the NRL program; 295,000 in Melbourne for the AFL program.

  1. The X Factor (Seven, 7.30pm) — 1.403 million.
  2. Seven News (6pm) — 1.197 million.
  3. Today Tonight (Seven, 6.30pm) — 1.121 million.
  4. Home and Away (Seven, 7 pm) — 1.092 million.
  5. Nine News (6pm) — 1.019 million.

The Losers

Let’s see, The Renovators on Ten, 637,000 at 7.30pm. Serious Crash Unit on Seven at 9pm, 568,000. Drug Bust (a wonderful Kiwi import), 715,000 at 8.30pm. Crownies on the ABC at 8.30pm, 530,000.

News & CA

Nine News won Sydney and Brisbane, Seven won the rest. ACA won Sydney, TT won the rest. Nine News and ACA in Perth are weakening.

Nationally Hot Seat beat Deal Or No Deal by 13,000 viewers at 5.30 pm, 513,000 to 500,000. But in Sydney, the margin was 163,000 to 116,000, or 47,000. Nine News won Sydney by 28,000.

  1. Seven News (6pm) — 1.197 million.
  2. Today Tonight (Seven, 6.30pm) — 1.121 million.
  3. Nine News (6pm) — 1.019 million.
  4. A Current Affair (Nine, 6.30pm) — 881,000.
  5. ABC 1 News (7pm) — 851,000.
  6. The 7PM Project (Ten) — 669,000.
  7. 7.30 (ABC1) — 536,000 + 24,000 on ABC News 24 simulcast.
  8. Ten News (5pm) — 536,000.
  9. 6.30 With George Negus (Ten, 6.30pm) — 367,000.
  10. Lateline (ABC1, 10.30pm) — 220,000.
  11. Ten late News/Sports Tonight (10.30pm) — 218,000.
  12. SBS News (6.30pm) — 171,000.
  13. SBS late News (SBS1, 9.30pm) — 158,000.
  14. Lateline Business (ABC1, 11.05pm, replay) — 115,000 + 33,000 on ABC News 24 at 8.30pm

Mornings:

  1. Sunrise (Seven, 7am) — 421,000.
  2. Today (Nine, 7am) — 353,000.

The Stats:

  • FTA: Seven (3 channels) had a national share of 32.8% from Nine (3) on 27.3%, Ten (3) on 19.8, the ABC (4) was on 15.0% and SBS was on 5.0%. Seven leads the week with 33.9% from Nine on 25.5% and Ten on 19.3%
  • Main Channel: Seven won with a share of 24.2% from Nine on 20.8%, Ten was on 13.5%, ABC1 was on 10.7% and SBS ONE ended with 4.3%. Seven leads the week with 26.0% from Nine on 19.6% and Ten on 13.7%.
  • Digital: 7TWO won with a share of 4.9% from Eleven on 4.0%, 7Mate was on 3.7%, GO was on 3.4%, Gem was on 3.1%, ABC2 was on 2.7%, ONE was on 2.3%, ABC News 24 was on 0.9% and SBS TWO and ABC3 were on 0.8% each. That’s an FTA viewing share of 26.6% in prime time. 7TWO leads the week with 4.2%, from 7Mate on 3.7% and Eleven on 3.5%.
  • Regional: Prime/7QLd (3 channels) won with a share of 34.3%, from WIN/NBN (3) on 27.9%, SC Ten (3) was on 19.3%, the ABC was on 13.0% and SBS (2) ended on 5.5%. The main channels were won by Prime/7Qld with 25.4% from WIN/NBN on 20.9%. The digitals were won by 7TWO on 4.5%, 7mate was on 4.4% and Eleven was on 4.3%. The 10 digital channels had an FTA viewing share of 27.1% in prime time last night. Prime/7Qld leads the week with 35.3% from WIN /NBN on 27.6%. The NRL finals will lift WIN/NBN’s share tonight and tomorrow night in regional markets.

Pay TV: Seven (3 channels) won with a share of 26.4% from Nine (3) on 22.0%, pay TV (200-plus channels) was on 16.8%, Ten (3) was on 16.0%, the ABC (4) was on 12.1% and SBS (2) was on 4.1%. The 15 FTA channels had an 83.2% share of TV viewing last night. The 10 digital channels had 21.4%, the five main channels, 61.8%.

In pay-TV homes, the most-watched channels were:

  1. Fox Sports 2, 3.76%
  2. Fox 8, 2.63%
  3. TV1, 2.62%
  4. Lifestyle, 1.72%
  5. Fox Classics, 1.71%.

The top five programs were:

  1. Australi-Sri Lanka Test cricket (Fox Sports 2), 153,000
  2. AFL teams (Fox Sports 1), 84,000
  3. Eastenders (UKTV), 81,000
  4. Coronation Street (UKTV), 77,000
  5. The Simpsons (Fox 8), 64,000.

Major Metro Markets: Seven from Nine and Ten everywhere (overall and the main channels) bar Perth in the main channels where the ABC pushed Ten out of third. 7TWO won the digitals in Sydney, Melbourne and Brisbane. Eleven won Adelaide, 7Mate won Perth. Seven leads the week from Nine and Ten everywhere. The AFL final tonight will lengthen Seven’s lead in Melbourne, Adelaide and Perth. The NRL finals tonight and tomorrow night will see Nine close the gap on Seven in Sydney and Brisbane.

(All shares on the basis of combined overnight 6pm to midnight All People)

Glenn Dyer’s comments: Seven easily in All People but it was a bit closer in the demos. Nine won 16-39s and 18-49s, Seven won 25-54s. The X Factor was the only program with 2 million or more viewers. It had 2.027 million with 624,000 in the regions (No 1) and 1.403 million in the metro markets.

Seven News was 2nd with 1.684 million (487,000 in the regions (No.3) and 1.197 million metro viewers), Home and Away was third with 1.588 million viewers (496,000 in the regions (No.2) and 1.092 million metro viewers). Nine News was fourth with 1.446 million (429,000 regional viewers (No.5) and 1.019 million metro viewers). A Current Affair was fifth with 1.320 million viewers (439,000 in the regions (No.4) and 881,000 in the metro markets.

News: Nine surprised with the news that its head of drama, Jo Horsburgh, had resigned to move on to new challenges. It came after the Seven Network announced that its head of drama, John Holmes was stepping back from the day to day running of the department to oversee the network’s various dramas and on new program development.

Seven said that Julie McGauran, co-creator and co-producer of Wild Boys (from Southern Star Entertainment) has been appointed as the network’s new head of drama. “She will remain with Southern Star until December 2011. And Bevan Lee,  Holmes’ long-time collaborator, recently extended his term with Seven and will continue as head of creative-drama, working alongside Holmes and McGauran.”

TONIGHT: AFL and NRL finals on Seven and Nine. The ABC has Silent Witness, Ten The Renovators and then repeats. The Rugby World Cup is on Fox Sports. Nine has the NZ -Tonga game after the NRL semi between the Tigers and St George (It’s Geelong and Hawthorn in a bloodbath in the AFL). Test cricket on Fox Sports

Saturday: An AFL final on Ten, day and night. Two NRL finals on Nine and then a Rugby World Cup game. Fox Sports has plenty if you have it. The ABC has Monroe. Seven has movies and repeats, including the 1973 classic, Papillion. Released around the time oil went from a cheap as water to a lot more expensive and changed the world forever. Over on 7TWO and Taggart is in. Subtitles please! Test cricket on Fox Sports and World Cup Rugby.

Sunday: The morning chats. AFL and NRL on Seven and Nine, plus the Rugby World Cup. Sunday Night, Wild Boys and Bones. It’s Wild Boys big test, how many viewers will return? Nine knows about viewers not returning to Underbelly Razor. 60 Minutes is on before. Ten has Talkin’ ‘Bout My Generation. SBS’s Dateline also does a 9/11 special event, and a doco, Engineering Ground Zero, at 7.30pm. Test cricket on Fox Sports (but hopefully not with Australia winning in three days?). Australia starts the World Cup playing Italy.

Source: OzTAM, TV Networks reports

Peter Fray

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