French fashion company Lacoste is finding there is a downside to selling goods with its logo prominently displayed. Norwegian mass murderer Anders Behring Breivik has taken to wearing a Lacoste jumper to his court appearances and Lacoste is trying to get the Norwegian police to get him to change into something else.

London’s Daily Telegraph reports that the 32-year-old gunman who killed 77 people on July 22 even wrote in his online manifesto that “refined people like him should wear brands like Lacoste”. But his choice of clothes has been described as a “nightmare” for the French company’s exclusive image.

Norwegian daily Daglabet said bosses had now written to Oslo police demanding 32-year-old Breivik be stopped from wearing their garments.