Google+ may look like an social network service and act like an social network service, but it's not. It's bait.
Google hasn't actually lied, but it hasn't exactly been honest either. Its new social network service (SNS) Google+ may look like an SNS and act like an SNS, but it's not. It's bait.
This is why Google is so stubbornly fighting the #nymwars
over its controversial "real names" policy.
You know, the one where the message is essentially screw you, Google doesn't care what you want to call yourself. Google doesn't care whether linking your real name -- what some people call your "wallet name" because it's on all the plastic in your wallet -- to your online comments might get you sacked from your job, outed as the only gay in the socially conservative village or your door kicked in by the police.
It really, really doesn't care. It has a bigger objective in mind.
It's building an identity service.
Sweet Jesus! Google+ is a goddam Trojan horse! And this comes straight from the horse's mouth, to jumble metaphors.
Google chair Eric Schmidt said it himself during an interview in Edinburgh with Andy Carvin
from US National Public Radio.
-- on Google+ if you'll excuse the irony -- paraphrases Schmidt's comments on real names:
"He replied by saying that G+ was build [sic] primarily as an identity service, so fundamentally, it depends on people using their real names if they're going to build future products that leverage that information.
"Regarding people who are concerned about their safety, he said G+ is completely optional. No one is forcing you to use it. It's obvious for people at risk if they use their real names, they shouldn't use G+. Regarding countries like Iran and Syria, people there have no expectation of privacy anyway due to their government's own policies, which implies (to me, at least) that Schmidt thinks there's no point of even trying to have a service that allows pseudonyms."