The contrast between the business strategies of the noisy, very political BlueScope and its smaller, quieter and better-run rival, OneSteel (the other half of the old BHP Steel), are illuminating.

Both companies were spun off when BHP Steel was broken up in 2000: BlueScope Steel stuck to its modern, export-oriented steel plant at Port Kembla in NSW and smaller processing operations here and in Asia and other countries. OneSteel all but avoided export markets, preferring to stick to the domestic steel products markets based around its Whyalla blast furnace and two electric arc furnaces.