The Winners: Nine should have had a crushing win for the night, but again it had nothing at 8.30pm and 9.30pm to ram home its huge advantage from 6.30pm to 7.30pm. As a result, it won closely (and did very well in the demos, thanks to The Block) when it should have won by daylight. Ten was crushed and needs its own renovation work.

  1. The Block (Nine) (6.30pm) — 1.956 million
  2. 60 Minutes (Nine) (7.30pm) — 1.669 million
  3. Nine News (6pm) — 1.608 million
  4. Seven News (6pm) — 1.494 million
  5. Midsomer Murders (ABC) (8.30pm) — 1.250 million
  6. Bones (Seven) (8.30pm) — 1.154 million
  7. Sunday Night (Seven) (6.30pm) — 1.127 million
  8. Grand Designs (ABC) (7.30pm) — 1.079 million

The Losers: The Renovators, Ten, 7.30pm, 664,000. Beaten by the ABC’s Grand Designs, which is a buy-in from the UK, and far more interesting and illuminating about home building.

Nine’s movie, Terminator Salvation, at 8.30pm, 503,000. More than 1.1 million abandoned Nine when 60 Minutes ended.

Ten’s 8.30pm movie, X-Men Origins: Wolverine, beat it with just 575,000. Both were well beaten by Midsomer Murders on the ABC and Bones on Seven.

News & CA: Nine News had big wins in Sydney and Melbourne. Seven News won the rest.

The Bolt Report at 10am on Ten and its 4.30pm repeat lost ground yesterday. The 10am first broadcast is only just ahead of Meet The Press at 10.30am.

  1. 60 Minutes (Nine) (7.30pm) — 1.669 million
  2. Nine News (6pm) — 1.608 million
  3. Seven News (6pm) — 1.494 million
  4. Midsomer Murders (ABC) (8.30pm) — 1.250 million
  5. Bones (Seven) (8.30pm) — 1.154 million
  6. Sunday Night (Seven) (6.30pm) — 1.127 million
  7. ABC News (7pm) — 816,000
  8. Ten News (5pm) — 424,000
  9. Ten Evening News (6pm) — 397,000
  10. Dateline (SBS) (8.30pm) — 214,000
  11. SBS News (6.30pm) — 199,000
  12. The Bolt Report (Ten) (4.30pm) — 118,000

In the morning:

  1. Weekend Sunrise (Seven) (8am) — 316,000
  2. Weekend Today (Nine) (8am) — 290,000
  3. Insiders (ABC ) (9am) — 193,000
  4. Landline (ABC) (Noon) — 171,000
  5. Inside Business (ABC) (10am) — 164,000
  6. Offsiders (ABC) (10.30am) — 153,000
  7. The Bolt Report (Ten) (10am) — 115,000
  8. Meet The Press (Ten) (10.30am) — 99,000

The Stats;

  • FTA: Nine (3 channels) won with a share of 30.8%, from Seven (3) on 29.2%, the ABC was third (4) with 18.4%, Ten (3) was on 17.2% in 4th and SBS was last on 4.5%.
  • Main Channel: Nine won with 24.5% from Seven on 22.6%, ABC 1 was third with 15.9%, Ten was on 12.0% and SBS One was on 4.1%.
  • Digital: GO won with 3.8% from 7mate on 3.4%, 7TWO on 3.2%, Eleven on 3.1%, Gem on 2.5%, ONE was on 2.1%, ABC 2 was on 1.3%, ABC 3 and News 24 were on 0.6% each and SBS TWO ended with 0.4%. That’s a total share of FTA viewing last night of 21.0%.
  • Pay TV: Nine (3 channels) won with a share of 25.4%, from Seven (3) on 24.1%, the ABC (4) was on 15.2%, pay TV (200-plus channels) was on 15.0%, Ten was (3) on 14.2% and SBS (2) ended with 3.7%. The 15 FTA channels had a total share of TV viewing in prime time of 85.0%. The 10 digital channels had a share of 17.3%, the five main channels were on 67.7%.
  • Regional: WIN/NBN (3 channels) won with a share of 31.2%, from Prime/7Qld (3) on 28.9%, the ABC (4) was on 17.8%, SC Ten (3) was on 17.6% and SBS (2) ended with 4.6%.WIN/NBN won the main channels with 23.3%, from Prime/7Qld on 21.4%, ABC 1 was on 14.9% and SC Ten was on 11.0%. GO won the digitals with 4.6% from 7TWO on 4.0% and Eleven on 3.8%. The 10 digital channels had a total FTA share last night of 25.0%.

Major Markets: Nine won Sydney and Melbourne overall and in the main channels, Seven won Brisbane, Adelaide and Perth overall and in the main channels. The ABC was third everywhere except Brisbane where Ten was third, its lone placing nationally. GO won Sydney, Melbourne and Brisbane. 7mate won Adelaide and Perth.

(All shares on the basis of combined overnight 6pm to midnight All People)

Glenn Dyer’s comments: Seven won All People nationally, the main channels and the digital channels. Nine won Sydney and Brisbane, Seven won Melbourne, Adelaide and Perth. Nine did very well in the demos with The Block. In regional markets, the NRL in NSW and Queensland failed to give WIN/NBN enough room to hold off Seven, which won All People from WIN/NBN.

On Friday night, the NRL game on Nine between the Tigers and Penrith (842, 000 in just Sydney and Brisbane) easily out-rated the AFL match on Seven between St Kilda and Collingwood (773,000 in all five metro markets, Sydney and Brisbane on delay late). There is a programming reason, Nine cleverly shows the best game involving a Queensland team at 7.30pm and in Sydney it shows the best game involving a Sydney side). The St Kilda-Collingwood game still had the bigger audience in Melbourne of 552,000, against 494,000 in Sydney for the NRL game and 348,000 in Brisbane. But the figures again the undoubted viewer attracting power the NRL has for the TV media, but isn’t being paid for currently.

Ten’s weakness was again the big story as The Renovators crashed. The ABC had two solid programs, Grand Designs and the final Midsomer Murders of this series from 7.30pm to 10pm and that was enough for third. In fact, from 8.30pm onwards, Ten and Nine battled it out for fourth place.

The other interesting point from last night is that The Block is not a solid national success such as MasterChef was or Australia’s Got Talent on Seven, in that it had strong audiences in every market. That Nine could only win Sydney and Melbourne last night overall and the main channels tells us while The Block pulled in viewers in Sydney and Melbourne, they are less enthusiastic about it in other markets.

Nine’s lack of a solid 8.30pm program really hurt it. It will have an 8.30pm success next week with the new Underbelly series starting, but that will only be for one week with The Block finishing next Sunday night.

Nationally last night:

  • The Block had a national audience of 2.661 million viewers with 695,000 in regional markets and 1.956 million in the five metro markets.
  • Nine News had a national audience of 2.487 million with 679,000 in regional areas and 1.608 million in the five metro markets.
  • 60 Minutes had a national audience of 2.294 million with 625,000 in regional markets and 1.699 million in the five metro markets.
  • Seven News had a national audience of 1.978 million with 484,000 in regional areas and 1.494 million in the five metro markets.

Tonight: The ABC’s hours of news and current affairs from 7pm to about 11.30pm. The Block on Nine is in its final week. Ten has The Renovators, Can of Worms and Law & Order: Criminal Intent are better options for Ten viewers.

SBS returns its odd, and at times funny series, Swift and Shift Couriers, at 8.30pm. Seven has a feel-good animal special at 7.30pm called Wild and Woolly — An Elephant and His Sheep and then Body of Proof at 8.40pm — its second episode and the big test for the audience. Seven also starts a new program called Suits at 9.40pm.

Source: OzTAM, TV Networks reports

Peter Fray

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