"You just don't understand the readers, do you, eh? He's the bloke you see in the pub, a right old fascist, wants to send the wogs back, buy his poxy council house, he's afraid of the unions, afraid of the Russians, hates the queers and the weirdos and drug dealers. He doesn't want to hear about that stuff (serious news)."

Which infamous Murdoch editor said that? The reference to council houses gives the game away that it is British but the philosophy is easy to recognise as typically News Limited. Even though it is across three decades, if you swap in "asylum seekers" for wogs or "McMansions" for council houses, "Greens" for weirdos, throw in indigenous issues, it still works for News Limited today.