The Winners: An easy night for Seven. Nine struggled, although In Their Footsteps continues to be solid at 6.30pm scoring 892,000 viewers last night. Ten’s Merlin in the same slot averaged 978,000. Inspector George Gently at 8.30pm on the ABC, 677,000. Sacrificed.

  1. Downton Abbey (Seven) (8.30pm) — 1.717 million
  2. Seven News (6pm)– 1.679 million
  3. MasterChef Australia (Ten) (7.30pm) — 1.615 million
  4. Dancing With The Stars (Seven) (6.30pm) — 1.551 million
  5. Nine News (6pm)– 1.526 million
  6. 60 Minutes (Seven) (7.30pm) — 1.054 million

The Losers: Nine. It needs a stronger Sunday night, if it is to ‘come back’ over the rest of 2011, as it has been promising.

News & CA: Nine News won Sydney and Adelaide, Seven won the rest.

  1. Seven News (6pm)– 1.679 million
  2. Nine News (6pm)– 1.526 million
  3. 60 Minutes (Seven) (7.30pm) — 1.054 million
  4. ABC News (7pm) — 625,000
  5. Ten News (5pm) — 464,000
  6. Ten Evening News (Ten) (6pm) — 415,000
  7. SBS News (6.30pm) — 182,000
  8. The Bolt Report (Ten) (4-30pm) — 153,000

In the morning:

  1. Weekend Sunrise (Seven) (8am) — 307,000
  2. Weekend Today (Nine) (8am) — 242,000
  3. Landline (ABC) (Noon) — 205,000
  4. Insiders (ABC 1/News 24) (9am) 203,000/23,000
  5. Inside Business (ABC) (10am) — 150,000
  6. The Bolt Report (Ten) (10am) — 147,000
  7. Offsiders (ABC) (10.30am) — 140,000
  8. Dateline (SBS) (8.30pm) — 125,000
  9. Meet The Press (Ten) (10.30am) — 111,000

The Stats:

  • FTA: Seven (3 channels) won with 26.2%, from Nine (3) on 25.4%, Ten (3) was on 22.3%, the ABC (4) ended with 11.5% and SBS (2) was on 4.5%.
  • Main Channel: Seven won easily, its share of 27.4% was well ahead of Nine on 18.8%, Ten was on 17.1%, ABC 1 was on 9.5% and SBS ONE ended with 3.9%
  • Digital: 7mate won with a share of 5.7%, from GO on 4.1%, 7TWO on 3.0%, Eleven was on 2.6%, ONE and Gem were on 2.5% each, ABC 2 was on 1.1%, SBS TWO was on 0.6%, News 24 was on 0.5% and ABC 3 ended with 0.3%. That’s a total FTA prime time viewing share of 23.9%.
  • Pay TV: Seven (3 channels) won with a share of 30.0% from Nine (3) on 21.0%, Ten (3) was on 18.4%, Pay TV (100 plus channels) ended with 14.8%, the ABC, (4) was on 9.5% and SBS (2) ended with 3.8%. The 15 FTA channels had a total TV viewing share last night of 85.2%, made up of 19.2% for the 10 digitals and 66.0% for the five main channels.
  • Regional: An easy win for Prime/7Qld (3 channels) with 26.8%, from WIN/NBN (3) on 27.5%, SC Ten (3) was on 20.2%, the ABC (4) was on 10.8% and SBS (2) ended with 4.7%. Prime/7Qld won the main channels with 25.6%, from WIN/NBN on 20.4%. SC Ten was way back on 13.7%. 7mate won the digitals with 6.7%, from GO on 4.5% and 7TWO on 4.4%. The 10 digital channels had a high 28.8% of the FTA prime time audience last night.

Major Markets: A procession. Seven won from Nine and Ten overall and in the main channels in Sydney, Melbourne, Brisbane and Adelaide. In Perth it was Seven from Ten and a very weak Nine, the poorest result on the night from any of the five metro markets. In the digital 7mate won easily thanks to Sly Stallone and First Blood which averaged 329,000 viewers. It must be remembered over a third of the TV audience wasn’t tuned to the five main channels last night.

(All shares on the basis of combined overnight 6pm to midnight All People)

Glenn Dyer’s comments: Seven won nationally in All People, Seven won the digitals. The metro results went with Rugby League: Nine won Sydney and Brisbane. Seven won the AFL markets in Melbourne, Adelaide and Perth. Today beat Sunrise for the second week in row. In regional areas, WIN/NBN won the week.

A Seven benefit. With its solid Tuesday night line up and the AFL on Friday night, Seven will win the week. Ten was is looking more and more like a one trick network.

Incredibly we had three programs with national audiences of 2 million or more:

  • Downton Abbey was watched by 2.373 million people nationally (1.717 million metro, 656,000 regional).
  • Dancing With The Stars was watched by 2.159 million viewers (1.551 million metro, 608,00 regional).
  • MasterChef was watched by 2.095 million (1.615 million metro and 480,000 regional).

Nine’s comeback (so it hopes) starts tonight with the first of the 7pm episodes of The Block. A big test for the program and for viewers. Are we that interested in renovations when we are all supposed to be cautious and saving? It’s not the upbeat naughties when credit was cheap. Why didn’t Nine start it with a two hour episode from 7pm (yes, I know MasterChef is on, but Monday night is easier than Sunday, or Tuesday nights) to introduce the eight contestants?

Stripping The Block at 7pm limits the exposure of the contestants to viewers. It’s a gamble. All successful reality type programs start with a big introductory episode. This could be the one that disproves that, it could also be the series that fizzles instead of sizzles. Nine is hoping to mop up viewers ahead of Ten’s new series The Renovators, which follows MasterChef.

So Ten is going to axe jobs in its newsrooms after the 6.30 Evening news failed. The removal of long time news boss, Jim Carroll on Friday completes the clean out of the old senior management at the network. Dermot O’Brien from Melbourne will now be News boss and have to preside over a downsizing of his operations.

Boning staff is never a good way to start your reign, especially as the one forcing the boning (Lachlan Murdoch), won’t be around to take responsibility if all the changes he has wrought, go wrong.

By the way, Gina Rinehart is now down $47.6 million on her $167 million investment in Ten. Another mogul showing how the media can lose you money, not make it.

TONIGHT: Nine also has a fresh episode of The Big Bang Theory and then Come Fly With Me. Ten has MasterChef and Offspring. Seven has The Amazing Race. SBS has a repeat of Man vs. Wild. The ABC has back to back news and current affairs from 7pm.

Source: OzTAM, TV Networks reports

Peter Fray

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