Flick through today's The Australian and the reader is faced with this amusing scenario: Murdoch money is being used to buy full page ads supporting climate action as Rupert Murdoch's paper simultaneously goes to war with the star of those ads.

The print arm of the "Say Yes" television campaign sprung to life today with full-page splashes in The Australian. The Oz even ran a front page strip right next to its critical coverage. But a quick investigation shows that the debate is being conducted for the most part well inside the confines of the Murdoch empire.