May 2, 2011

Footy rights winners and losers … AFL looked after its own

The AFL has certainly looked after its own, with the winners from the AFL’s landmark broadcast rights agreement largely being AFL insiders.

Adam Schwab — Business director and commentator

Adam Schwab

Business director and commentator

After almost a year of tense negotiations, the most expensive sporting broadcast agreement in Australian history has been signed, with Channel Seven, Foxtel and Telstra agreeing to pay the AFL a record $1.1.18 billion over five years for the rights to televise matches until 2016 (plus a further $125 million worth of contra advertising also being provided).

But while AFL CEO Andrew Demetriou claimed that “everyone is a winner” in announcing the deal — there is one group of stakeholders who certainly haven’t appear to have been quite for fortunate.

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2 thoughts on “Footy rights winners and losers … AFL looked after its own

  1. Pete

    I have to take Adam to task on this – the fans are the biggest winner out of this deal. No longer do we have to put up with delayed games, blackspots ouside of Victoria and general poor treatment of games by the free-to-air broadcasters. Foxtel is a small price to pay for live football, all fans being able to watch their team (even if it isn’t a local one) and a higher standard of picture quality. Channel 7 especially, have treated viewers with absolute contempt for years now and it is beyond me why anyone would want to watch their sub-standard broadcasts anymore.

  2. davirob

    I agree with Adam about C7,the only halo effect I get from them is negative.Two matches on last sunday an in Adelaide we got car racing.I don’t pretend to understand this but C10 get taken over awhile ago and now disappear from calculations?

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