One TV guide, two days of the week. In my mailbox this week a missive from Fairfax announcing that from April 24, the Sunday and Monday TV guides will be combined into one and available on either Sunday or Monday. It's a cost-savings drive. The Sunday guide, which goes into the Sun Herald, is being transformed by the injection of the higher quality guides and reviews and other material from the long established Monday guide in The Sydney Morning Herald. It will have eight-day guides (to include the next Sunday).
Subscribers are being asked to nominate which day they want to get it. Basically two pint runs become one, as two insertions, while paper costs will be lowered. It will be interesting to see what News Limited does because it has a Sunday guide for papers such as The Sunday Telegraph and the Sunday Herald Sun, but the Monday-to-Saturday papers have guides midweek. -- Glenn Dyer