The Adelaide Facebook ambush. How desperate is The Advertiser for readers? Well, desperate enough, it seems, to post a plug on a competitor’s Facebook page…

The post from David Kuchel, who seems to work at the paper’s Adelaide Now website, was deleted from daily online paper Indaily‘s page. Though with Indaily‘s 139 fans — and Adelaide Now‘s 21,656 — it baffled one Indaily journo: “I’m not quite sure what he is trying to achieve aside from perhaps mildly amusing the page’s administrators.”

Fairfax’s autoplay video ads backfire; will be abandoned. Good news — Fairfax’s obnoxious autoplay (and full sound) video ads are to be abandoned:

Fairfax Media is understood to be preparing to scrap its policy of running autoplay videos within a fortnight, after a consumer backlash led to an advertiser boycott.

Last week, media buying agency UM announced it would no longer buy video ads with the publisher after research showed that videos, which play automatically when a reader opens the page and often slow down page loading, were having a negative impact on brands being advertised.

That’s not just fantastic because it means I can click on Fairfax links again, but because for once an annoying advertising behaviour actually had consequences for the management twits who thought they could treat you with contempt and there was nothing you could do about it. Well done, you.

But please, remember that it’s not that Fairfax gives a damn about your experience that made them change their minds — it’s the pressure brought by advertisers. If they can treat you like dirt without upsetting advertisers, don’t bet on them not doing it next time. Don’t feel that they’ve reformed, that they’re better corporate citizens — that they deserve your loyalty or your trust. Because, let’s be blunt here — the one brand this experience really should have trashed is Fairfax digital. — Jeremy Sear of Pure Poison

91 victims and rising: Met police admits scale of phone hacking

“Scotland Yard has accepted for the first time the extent of the phone-hacking scandal when it told a court the number of potential victims whose voicemails were targeted by the News of the World is likely to be “substantially” more than 91.” — The Guardian

Newspapers team up to discuss media access with AFL clubs

“The chief executives of AFL clubs have agreed to discuss media access after an unprecedented coalition of rival newspaper editors and journalists banded together to demand greater contact with players.” — The Australian

The Chaser’s war on the royal wedding

“The Chaser team is to make a one-off return to ABC television, providing ‘an alternative live commentary’ on the royal wedding of Prince William and Kate Middleton on ABC2.” — mUmBRELLA

Is social media killing TV?

“After years of declines in live tune-in, Twitter, Facebook and some mobile start-ups appear to be luring audiences back to appointment TV. While DVRs unglued us from TV schedules, the desire to tap into the tweets, posts and check-ins in real time may just bring us back.” — Advertising Age

Facebook looks to cash in on user data

“Facebook is looking to cash in on the mother lode of personal information by helping advertisers pinpoint exactly whom they want to reach. This is no idle boast. Facebook doesn’t have to guess who its users are or what they like. Facebook knows, because members volunteer this information freely — and frequently — in their profiles, status updates, wall posts, messages and ‘likes.'” — LA Times

Peter Fray

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Peter Fray
Editor-in-chief of Crikey

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