They're supposed to be the awards that give credibility to TV's popularly-nominated and widely-criticised gongs, but mystery surrounds the panels of "experts" deciding the peer-nominated Logie Awards. When TV Week released its list of nominations for this year's Gold Logie last week there were some suprising inclusions. Chrissie Swan from The Circle was one. Asher Keddie from Offspring was another. Both came from shows that did not necessarily draw huge audiences, but still managed to make it on to the list for the year's most popular television personalities. But while attention has been focused on the popular categories and how they are awarded, the prestigious industry-voted awards have also come under some scrutiny. Just who sits on the panels seems to be one of the industry's well-kept secrets. One television producer told Crikey it's unclear who the judges are, what running orders they’re given and how they are selected. In a statement released last Friday, ACP Magazines publisher Peter Holder addressed concerns raised about the voting system, insisting the peer-nominated categories have been judged by a mix of independent judges. To remove any potential industry bias, network apparatchiks have been nixed in favour of "completely independent" industry experts. Seven panels consisting of at least five judges pick the winners of the 12 awards, for drama, comedy, acting and news broadcasts. Voting is completed via a site set up by pollsters Roy Morgan with judges given a unique password to log on and vote. TV Week editor Emma Nolan declined to reveal the list of judges when contacted by Crikey.

"We have approached the experts in each field -- for example, drama -- people on our hit list have decades of experience behind them, have a list of credentials to their names, and are looked at highly by their peers," she said.

The networks, meanwhile, are rolling out extensive marketing campaigns to win their stars a gong. Channel Nine (owned, like TV Week, by Nine Entertainment Company) have been consistently plugging Today host Karl Stefanovic through a series of "Do you love Karl?" TV ads. The ABC is spruiking its main chance Adam Hills -- despite disquiet at the public broadcaster for engaging in the process -- while Channel Ten has been using social media to try and help Swan over the line.