Tanned ad man John Singleton's wallet might be lighter after shouting the bar after a recent Group One victory at Rosehill, but the millions he'll bank from his "Its [sic] un-Australian" campaign on behalf of the Australian Hotels Association and Clubs Australia is almost certain to cure the hangover.

Even without the apostrophe, or the required political disclaimer in The Australian Financial Review, the $20 million campaign sprung to life today with 'Who Voted for a Licence to Punt?' full-pagers in The Australian, The Fin and News tabloids in which the 'address' on the licence is mysteriously spelled 'adrress'. The accompanying TV ad, in which 'licence' is mysteriously spelled 'license', features two everyday blokes bantering over a beer about Andrew Wilkie's pernicious plan to rein in their punting.