Federal

Apr 11, 2011

Singo hits the jackpot with pro-pokies punting licence campaign

Millionaire ad man John Singleton's wallet might be lighter after shouting the bar after a recent Group One victory at Rosehill, but the lion's share he'll bank of this morning's $20 million "Its [sic] un-Australian" campaign on behalf of the Australian Hotels Association and Clubs Australia is almost certain to cure the hangover.

Andrew Crook — Former <em>Crikey</em> Senior Journalist

Andrew Crook

Former Crikey Senior Journalist

Tanned ad man John Singleton’s wallet might be lighter after shouting the bar after a recent Group One victory at Rosehill, but the millions he’ll bank from his “Its [sic] un-Australian” campaign on behalf of the Australian Hotels Association and Clubs Australia is almost certain to cure the hangover.

Even without the apostrophe, or the required political disclaimer in The Australian Financial Review, the $20 million campaign sprung to life today with ‘Who Voted for a Licence to Punt?’ full-pagers in The Australian, The Fin and News tabloids in which the ‘address’ on the licence is mysteriously spelled ‘adrress’. The accompanying TV ad, in which ‘licence’ is mysteriously spelled ‘license’, features two everyday blokes bantering over a beer about Andrew Wilkie’s pernicious plan to rein in their punting.

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13 comments

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13 thoughts on “Singo hits the jackpot with pro-pokies punting licence campaign

  1. simon.chapman

    Singleton is a dinosaur. He ran a campaign for big tobacco in 1992 to try and stop the advertising ban in NSW http://tobaccocontrol.bmj.com/content/1/1/50.full.pdf

    If he’d been alive in the nineteenth century, who better turn to turn to run campaigns against Nanny State issues like child labour, slavery & exhibiting the deformed for entertainment. Onya John. A great Aussie.

  2. Grinder

    I’ve been trying all day to vote ‘yes’ on the website… but it won’t work. Anyone had any success? I fear the result may differ if I click the other button.

  3. rhichic

    Small point but perhaps the reason the NSW branch of the Liquor Hospitality and Miscellaneous Workers Union has not been heard from is that they technically no longer exist. The union has had a name change and is now called United Voice.

  4. gregb

    I also tried voting yes and couldn’t. I wonder if they’ll allow comments on their little articles that run counter to their narrative.

  5. reb of Hobart


    “I wonder if they’ll allow comments on their little articles that run counter to their narrative.”

    No they don’t.

    I tried posting a very politely written response this morning, suggesting that perhaps their $20 million might have been better spent re-adjusting their business model to be less dependent on the revenue generated from the vulnerable and addicted, but alas, it didn’t rate a mention..

    However the poll is funny, I bet they didn’t expect such a large response in favour of the reforms. At one point today it was practially 50/50.

  6. Liz45

    I find it quite amusing, irritating, annoying, that the Pubs and Clubs are worried about the money they’ll lose blah blah, but have $20 Million plus to spend on this campaign? And they want us to believe them? Yeah right! A sister of mine was married to a gambler – he gambled the money that was to get their much needed bed out of layby(plus money for food etc) – she used to keep the blinds closed when the people came re monies owed. She finally left him. Her life and that of her then two little kids was plain awful. She was the one who went without – she cared for her babies first like any lovely mum.

    I heard a woman on radio this morning say, that she recently visited a club, where access to use coins in ALL the poker machines had been blocked – you either put in notes or couldn’t play! I find that repugnant! I have no sympathy for the clubs at all! Nor do I believe their gloom and doom rants!

  7. gregb

    If you go to the “contact your MP” section, you can alter the spiel they’ve written in the text box. Change it to say that you do support the government helping problem gamblers. I’ll give that a spin tonight. My MP is Tony Crook who’s said he’ll vote against it.

  8. zut alors

    “This licence to pay the pokies the feds are talking about…”

    Since when did we start referring to our federal MPs or government as “the feds”? It sounds like dialogue from a Hollywood gangster film.

  9. jeebus

    In 1999 the Australian Productivity Commission reported that Australia had nearly 180,000 poker machines. This figure represented 21% of all the gambling machines in the world.

    You heard right.

    We are 0.3% of the world’s population and we have 21% of the world’s gambling machines.

    These things are a blight on our society and this problem cannot be ignored any longer.

  10. Daniel

    “Since when did we start referring to our federal MPs or government as “the feds”? It sounds like dialogue from a Hollywood gangster film.”

    We gotta ice this Julia dame…and the gang a’ mooks she runs with.

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