The Winners: Seven’s night, though closer in the demos where The Biggest Loser: Families boosted Ten’s performance. Nine went missing.

  1. Seven News (6pm) — 1.442 million
  2. Nine News (6pm) — 1.382 million
  3. Border Security (Seven) (7.30pm) — 1.297 million
  4. The Force (Seven) (8pm) — 1.270 million
  5. Sunday Night (Seven) (6.30pm) — 1.255 million
  6. Midsomer Murders (ABC) (8.30pm) — 1.225 million
  7. 60 Minutes (Nine) (7.30pm) — 1.170 million
  8. The Biggest Loser: Families (Ten) (6.30pm) — 1.107 million

The Losers: A reasonable night of offerings for TV viewers. Nine was a bit weaker than the schedules suggested. Ten did better with The Biggest Loser: Families.

News & CA: Nine News won Sydney with St George playing Canterbury in an NRL lead in. Seven won Melbourne narrowly with an AFL lead in. Seven won Brisbane easily where the NRL didn’t count. Seven News also won Adelaide and Perth. The Sunday ACA‘s audience was up around 150,000 on last week.

  1. Seven News (6pm) — 1.442 million
  2. Nine News (6pm) — 1.382 million
  3. Sunday Night (Seven) (6.30pm) — 1.255 million
  4. 60 Minutes (Nine) (7.30pm) — 1.170 million
  5. A Current Affair (Nine) (6.30pm) — 953,000
  6. ABC News (7pm) — 766,000
  7. Ten News (5pm) — 458,000
  8. Ten Evening News (6pm) –354,000
  9. SBS News (6.30pm) — 232,000

In the morning:

  1. Weekend Sunrise (Seven) (8am) — 319,000
  2. Weekend Today (Nine) (8am) — 284,000
  3. Insiders (ABC) (9am) — 210,000
  4. Landline (ABC) (Noon) — 205,000
  5. Inside Business (ABC) (10am) — 150,000
  6. Offsiders (ABC) (10.30am) — 137,000

The Stats:

  • FTA: Seven (3 channels) won with a share of 29.9%, from Nine (3 channels) on 26.3%, Ten was on 21.8% with its three channels, the ABC (4) ended with 16.5% and SBS (2) was on 5.4%.
  • Main Channel: Seven won with a share of 22.2%, from Nine on 19.4%, Ten on 15.3%, ABC 1, 14.6% and SBS ONE, 4.8%
  • Digital: GO won with 4.5%, from 7mate on 4.2%, ONE and 7TWO on 3.6% each, Eleven on 2.9%, Gem on 2.3%, ABC 2 on 1.2%, SBS TWO on 0.6%, News 24, 0.5% and ABC 3, 0.2%. That’s a total FTA share of 23.5% for the 10 digital channels in prime time last night. ONE did well with the broadcast of the F-1 car race.
  • Pay TV: Seven (3 channels) won with a share of 24.8%, from Nine (3) on 21.8%, Ten (3) on 18.1%, Pay TV (100 plus channels) was on 14.3%, the ABC, (4) was on 13.7% and SBS (2) was on 14.3%. The 15 FTA channels had a total share of prime time viewing of 85.7%, made up of 19.5% for the digitals and 66.2% for the five main channels.
  • Regional: Prime/7Qld (3 channels) won with a share of 30.1%, from WIN/NBN (3) on 28.4%, SC Ten (3) was on 19.6%, the ABC, (4) was on 16.8% and SBS (2) ended with 5.1%. WIN/NBN won the main channels with 21.6, from Prime/7Qld on 21.0%. ABC 1 was third with 14.8%, in front of Ten’s 12.5%. GO won the digitals with 4.8% from 7TWO on 4.7% and 7Mate on 4.4%. The 10 digital channels had a total FTA prime time share of 25.8%.

Major Markets: A mixed night. Nine won Sydney overall and in the main channels. It lost Melbourne to Seven and in Brisbane won overall, but Seven got up in the main channels. In Perth and Adelaide Seven won overall and in the main channels. ABC 1 was third in the main channels in Adelaide and Second in Perth, with ten third and Nine 4th. GO won Sydney, Brisbane and Perth. 7mate won Melbourne and Adelaide.

(All shares on the basis of combined overnight 6pm to midnight All People)

Glenn Dyer’s comments: Seven won last week overall, the main channels and the demos as well as the digitals. Seven won Sydney, Melbourne, Brisbane, Adelaide and Perth. Ten and Nine tied for second in Perth overall.

In Sydney, Ten and the ABC tied for third in the main channels for the week, a sign of just how weak Ten’s mainstream evening performance is at the moment in the country’s biggest media market. With the AFL well underway, ONE had an average of 1.6% for the week, double the level Lachlan Murdoch thought was bad last week. Seven also won the regionals through Prime/7Qld

A brain fade on Friday, Dateline was replaced by the John Pilger doco The War You Don’t See on SBS last night which averaged 267,000 viewers at 8.30pm, which was the most watched program on the network last night.

LAST Night: Seven won All people, 18 to 49s and 25 to 54s. Ten won 16 to 39s. Nine was left behind. Seven has the week in its sights already. My Kitchen Rules will guarantee that, with Winners & Losers throwing in a bonus. That will mean Seven has won the first 10 weeks of the 2011 ratings battle with Nine and Ten.

TONIGHT: The ABC’s wall of news and current affairs programs. Australian Story at 8pm for the second part of the John Quigley story is the highlight. My Kitchen Rules starts its final week for this series. Nine has The Million Dollar Drop. And it starts The Big Bang Theory as its 7pm bit of ratings filler. Ten has The 7pm Project and The Biggest Loser: Families.

Source: OzTAM, TV Networks reports

Peter Fray

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