The ABC this morning rebutted claims by the Australian Football League that it had effectively bought the right to control which state league matches got screened by the national broadcaster, in breach of editorial independence.
The disagreement has arisen as a result of a story broken by Rosemary Bolger of the Launceston Examiner yesterday (sadly, only visible behind a paywall) in which she quoted Tasmanian AFL general manager Scott Wade as saying that in return for a $50,000 contribution to the ABC each season, the AFL decided which games would be screened.
“We basically pick the games,” Wade was quoted as saying. “If we wanted one game covered and the ABC wanted a different one, the decision’s ours.”
The issue is causing some heat in Tasmania because clubs and fans in the North of the island feel they have been ignored in this year’s schedule. The ABC’s editorial policies allow for funding arrangements for co-productions, but state that the ABC must retain editorial independence.
A ring around other state AFL branches by Crikey this morning revealed that most regard themselves as deciding on matches “in cooperation” with the ABC. The CEO in Victoria, Grant Williams, said “we work in with the ABC, and I don’t think we’ve ever had a disagreement, but it’s their say in the end”.
The AFL CEOs in Western Australia and South Australia made similar comments.
Meanwhile the Head of ABC TV Sport, Justin Holdforth, told Crikey Wade’s understanding was wrong: “All ABC contracts enshrine the independence of the ABC,” he said. “The ABC, under the contract, has editorial control at all times. These are standard clauses in all our contracts. A copy of the relevant clauses of the ABC Editorial Policies are attached formally to the signed contract.
“The ABC has the final say on match selection and all editorial aspects of the broadcast. Having said that, the ABC works in conjunction with its sporting partners to establish the best possible broadcast schedule for every sporting competition. Each sporting organisation and its members have issues around venues, logistics, crowds and budgets that need to be taken into account when choosing a match schedule. We operate in a spirit of cooperation to provide the best outcome for the audience.”
The question remains how the Tasmanian AFL could have gotten it so wrong?
It would be nice to be a fly on the wall at the next meeting over which matches get screened in that state.
5 thoughts on “AFL controlling ABC state footy broadcasts, or a contract misunderstanding?”
Socratease
April 4, 2011 at 2:45 pmA measly 50 grand “contribution” per season? If the ABC rolled over for that piddling amount it would be laughable.
Meski
April 4, 2011 at 4:20 pmTasmania have an AFL team?
klewso
April 4, 2011 at 4:23 pm“ABC”? Can anyone explain the investment, by the code, in trusting it’s game “PR” to Channel 7 to sell? On Friday nights (Brisbane) their priority of showing whatever game they have, after 11:30, after the pap they see is more interesting?
Seag
April 5, 2011 at 11:42 amI live in the country. We have little choice of local radio, ABC my preferred radio station since the 60’s.
I like AFL. I loath NRL and the dominance it has in Sydney Radio. I listen mostly to 702, when I can get it on a.m. babd, or Radio national, or Classic, JJJ on line. So GenX of me.
I cannot get AFL on TV unless I buy it from Fox or Telstra. I have a marginal broadband service and can get audio-stream on a good day.
here is my peeve
Why cannot I stream “the public broadcaster” on line for AFL. Any other time I can get stream of ABC from around the whole country even from offshore Radio Australia servers but NOT not AFL
AFL belongs to http://www.afl.com.au/Default.aspx
http://www.afl.com.au/Default.aspx belongs to Telstra
ABC Streaming gets censored blocked/ jammed/divert by Telstra for all AFL broadcasts.
Does this mean?
Telstra owns the right to jam the ABC for all AFL commentary/ broadcasts on line?
My limit to listen to AFL is limited to where I live and only by terrestrial radio?
Does Telstra have a commercial right to jam the ABC and direct me to afl.com.au to listen and then play hold music with kindly voice over?
Does my public broadcaster public in every sense other than AFL footy?
What else might the ABC sell off?
Is the ABC in contract and have the right to interfere with the WWWeb because it can.
Does the ABC lose control of its right to stream what-ever-it-wants-when-ever-it-wants because of commercial realities. Hence no longer a public broadcaster rather now partially commercially
Is the ABC is now dominated by tesltra.
can you see my point?
I want an explanation why Telstra and or the ABC censors blocks jams diverts , ABC streaming. I want to know why if I can pick up am radio braodcasts of AFL commentaries it is ok if I can get signal but not the 21st century broadcasting
Please explain this is not more than commercial censorship of a public broadcaster
I am alarmed
what next the news? Some one call mr Murdock
dmc333
April 13, 2011 at 8:50 pmThis is one of those stories where unless you’re closer to the ground and know more about those involved, you’d find yourself drawing the wrong conclusion.
Put simply – this is a Scott Wade issue.