The Winners

  1. My Kitchen Rules (Seven, 7.30pm) — 1.444 million.
  2. Today Tonight (Seven, 6.30pm) — 1.358 million.
  3. Seven News (6pm) — 1.355 million.
  4. Nine News (6pm) — 1.122 million.
  5. ABC News (7pm) — 1.078 million.
  6. A Current Affair (Nine, 6.30pm) — 1.054 million.
  7. Home And Away (Seven, 7pm) — 1.010 million.

An easy win for Seven, All People, everything important. Nine had two programs with a million or more viewers, Seven had five, Ten had none. In fact Ten’s most watched program was The 7PM Project with 830,000 people. It was all downhill from then.

The Losers
Nine, and especially Ten. Beaten by the ABC, says it all. Oprah and the cast of Glee at 7.30pm on Ten, 775,000. House, 604,000 at 8.30pm, Good News Week at 9.30pm, 520,000.

Million Dollar Drop, third episode in some markets at 8.30pm, 644,000. Another flop from Nine and Eddie McGuire. Bring back This Is Your Life?

News and Current Affairs

  1. Today Tonight (Seven, 6.30pm) — 1.358 million.
  2. Seven News (6pm) — 1.355 million.
  3. Nine News (6pm) — 1.122 million.
  4. ABC News (7pm) — 1.078 million.
  5. A Current Affair (Nine, 6.30pm) — 1.054 million.
  6. Four Corners (ABC, 8.30pm) — 864,000.
  7. The 7PM Project (Ten) — 830,000.
  8. Australian Story (ABC, 8pm) — 830,000.
  9. Media Watch (ABC, 9.15pm) — 809,000.
  10. 7.30 (ABC, 7.30pm) — 807,000.
  11. Ten News (5pm) — 740,000.
  12. Q&A (ABC, 9.35pm) — 645,000.
  13. 6PM With George Negus (Ten, 6pm) — 394,000.
  14. Sunrise (Seven, 7am) — 376,000.
  15. Ten Evening News (Ten, 6.30pm) — 343,000.
  16. Today (Nine, 7am) — 324,000.
  17. Lateline (ABC, 10.30 – 11.05 pm) — 311,000.
  18. 6PM With George Negus Late (Ten, 10.30pm, repeat) — 259,000.
  19. SBS News (6.30pm) — 195,000.
  20. SBS late News (SBS, 9.30pm) — 142,000.
  21. Ten late News/Sports Tonight (11pm) — 140,000.
  22. Lateline Business (ABC, 11.05 pm) — 130,000.

Seven News won everywhere bar Melbourne where Nine got up. Today Tonight started the week with a win over A Current Affair in every metro market. Nine News is now so weak in Adelaide and Perth that it finishes third or fourth some nights behind Ten and the ABC as well as Seven. Last night the ABC beat it in both markets and Ten News had more viewers in Perth. Nine News had more viewers in Adelaide, but was a distant third. And 7.30 consistently has better viewing numbers in Adelaide and or Perth some nights. Last night it had more viewers than ACA in Adelaide.

The Stats

  • FTA: Seven (3 channels) with 34.2%, from Nine (3) on 25.5%, the ABC was third with its four channels on 17.8%, from Ten (3) on 17.3% and SBS (2) on 5.2%. Seven leads the week with 31.3%, from Nine on 26.5% and Ten on 19.7%.
  • Main Channel: Seven won easily with 25.4% from Nine on 18.2%, ABC1 on 14.8%, Ten was back on just 12.8% and SBS ONE was on 4.6%. Seven leads the week with 23.5%, from Nine on 19.0% and Ten on 14.9%. ABC1 is on 14.5%, but will fall behind with Ten having a stronger line up tonight.
  • Digital: 7TWO won with 5.3%, from GO on 4.5%, Eleven with 3.6%, 7Mate on 3.5%, Gem on 2.9%, ABC 2, 1.6%, ONE and News 24 was on 0.8%, SBS TWO, 0.6% and ABC3, 0.5%. That’s a total FTA share in prime time of 24.1%. 7TWO and GO lead the week on 4.5%, from Eleven on 3.5% and 7Mate on 3.4%.
  • Pay TV: Seven with three channels won with a share of 28.2%, from Nine on 21.1% (3), Pay TV (100 plus channels) with 14.8% was third, with the ABC (4) on 14.7%, Ten (3) was on 14.3% and SBS, (3) ended with 4.3%. The 15 FTA channels had a total share of viewing last night of 85.2%, made up of 20.0% for the digital channels and 65.2% for the five main channels.
  • Regional: As in the metro battle, Ten was weak, so weak that the ABC pushed it into 4th spot. Prime/7Qld (3 channels) won the night with a share of 33.8% from WIN/NBN (3) on 28.0%, the ABC (4) was third with 17.6%, SC Ten (3), was next with 15.3% and SBS, (2), finished with 5.3%. Prime/7Qld won the main channels with 24.5%, from WIN/NBN on 21.1%, ABC1 was on 14.1% and SC Ten ended with just 10.5%. 7TWO won the digitals with 6.2%, from GO on 5.1% and Eleven with 4.0%. The 10 digital channels had a total FTA prime time share last night of 24.3%. Prime/7Qld leads the week on 31.8% from WIN/NBN on 28.6%.
  • Major Markets: Seven won every market overall and in the main channels. Nine was second and the ABC was third in both in Sydney, Brisbane, Adelaide and Perth (where it tied with Ten). Ten was third in Melbourne in both. In Sydney the ABC almost beat Nine for second in the main channels. GO won Melbourne, 7TWO won the rest easily. Seven leads Nine and Ten everywhere, but in the main channels, the ABC leads Ten in several markets for third spot.

(All shares on the basis of combined overnight 6 pm to midnight All People)

Glenn Dyer’s comments: Nine’s explanation for falling behind Seven this year and where the network was a year ago is that viewers are sampling the channels more and that Nine has held back some good programs. Million Dollar Drop was listed as one of those. It is now Million Dollar Flop. And if viewers are sampling, they are staying for longer on Seven and for shorter periods on Nine and Ten.

The Four Corners report on the Qantas A380 near disaster last November was a good effort. Told the story in its entirety, unlike the 60 Minutes piece in February which just concentrated on the pilot as hero. In the Four Corner‘s report, the pilots’ were the heroes, as were the passengers. And there were good guys (Qantas and the plane and the passengers, crew and the Singapore Airport people) and a bad guy (Rolls Royce).

Note: Sunday Night was pre-empted in Perth on Seven’s main channel because of a late AFL broadcast. It averaged 13,000 in Perth on 7TWO. That gave it a national audience of 867,000 against ACA’s 881,000. It would have beaten ACA with a main channel audience in Perth. Sunday Night actually beat ACA when the audiences in Sydney, Melbourne, Brisbane and Adelaide are compared: 854,000 vs. 792,000. Not such a good outcome for ACA‘s Sunday stratagem then. Some of the Ten programs pre-empted in Sydney and Melbourne by the car race on Sunday went to air in other states because of time differences. That didn’t alter the night.

TONIGHT: The second and third episodes of Winners and Losers tonight on Seven from 8.30pm. My Kitchen Rules at 7.30pm. Top Gear on Nine at 8.30pm. NCIS after Talkin’ ‘Bout My Generation on Ten. The ABC has Foreign Correspondent. SBS has Insight.

Source: OzTAM, TV Networks reports.

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Peter Fray
Peter Fray
Editor-in-chief of Crikey
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