The Winners: Two post-7pm programs topped the ratings. Seven’s Winners & Losers debuted strongly, but how many return next week will be the key.

  1. Winners & Losers (Seven) (8.40pm) (debut) — 1.611 million
  2. My Kitchen Rules (Seven) (7.30pm) — 1.552 million
  3. Seven News (6pm) — 1.187 million
  4. Today Tonight (Seven) (6.30pm) — 1.171 million
  5. NCIS (Ten) (8.30pm) — 1.103 million
  6. Nine News (6pm) — 1.059 million
  7. Home and Away (Seven) (7pm) — 1.043 million
  8. The Big Bang Theory (Nine) (8pm) — 1.029 million

The Losers: Nine again. Ten tried, but not in the race.

News & CA: Nine News won Sydney and Brisbane over Seven which won the rest. ACA won the battle in Sydney, TT won the battle in the rest. But ACA‘s national audience fell well under a million viewers because it continues to be very, very weak in Adelaide and Perth which are black holes for the program.

Today won the battle of the mornings over Sunrise.

For the first time Ten’s 6.30pm News had more viewers (358,000) than did 6PM With George Negus (351,000). Rumours persist that Ten will chop one next week.

  1. even News (6pm) — 1.187 million
  2. Today Tonight (Seven) (6.30pm) — 1.171 million
  3. Nine News (6pm) — 1.059 million
  4. ABC News (7pm) — 984,000
  5. A Current Affair (Nine) (6.30pm) — 972,000
  6. The 7pm Project (Ten) (7pm) — 765,000
  7. Ten News (5pm) — 709,000
  8. 7.30 (ABC) (7.30pm) — 613,000
  9. Foreign Correspondent (ABC) (8pm) — 562,000
  10. Ten Evening News (6.30pm) — 358,000
  11. 6PM With George Negus (Ten) (6pm) — 351,000
  12. 6PM With George Negus (Ten) (10.40pm) — 280,000
  13. SBS News (6.30pm) — 203,000
  14. Insight (SBS) (7.30pm) — 198,000
  15. SBS News (9.30pm) — 193,000
  16. Late News/Sports Tonight (Ten) (11.10pm) — 166,000
  17. Lateline (ABC) (10.35pm) — 161,000
  18. Lateline Business (ABC) (11.10pm) — 79,000

In the morning:

  1. Today (Nine) (7am) — 367,000
  2. Sunrise (Seven) (7am) — 356,000

The Stats:

  • FTA: Seven (3 channels) won with a share of 33.6% from Nine (3) on 25.8%, Ten was on 22.00% for its three channels, the ABC (4), was on 13.4% and SBS (2), finished with 5.2%. Seven leads the week with 31.7% from Nine on 28.0% and Ten on 19.6%.
  • Main Channel: Seven won with a share of 27.8%, from Nine on 19.1%, Ten on 17.8%, ABC 1 was on 10.5% and SBS ONE, 4.5%. Seven leads the week on 24.4% from Nine on 20.9% and Ten with 15.7%.
  • Digital: GO won with 4.3%, from 7Mate on 3.2%, Eleven on 3.1%, 7TWO was on 2.7%, Gem on 2.4%, ABC 2 was on 1.6%, ONE finished with 1.1%, News 24, 0.8%, SBS TWO, 0.7% and ABC 3, 0.6%. That’s a total FTA prime time share of 20.5% for the 10 digital channels. GO leads the week with 4.4%, from 7TWO on 3.9% and 7Mate on 3.3%, with Eleven on 3.2%.
  • Pay TV: Seven (3 channels) won with a share of 28.3%, from Nine (3) on 21.7%, from Ten (3) on 18.5%, Pay TV (100 plus channels) finished with 12.6%, the ABC (4 channels) ended with 11.3% and SBS (2) was on 4.4%. The 15 FTA channels had a prime time viewing share of 87.2% last night, made up of 17.4% for the 10 digitals and 69.8% for the five main channels.
  • Regional: Prime/7Qld (3 channels) won with a share of 32.4% from WIN/NBN (3) on 28.0%, SC Ten 93) was on 21.7%, the ABC (4) ended with 13.4% and SBS (2) was on 4.5%. Prime/7Qld won the main channels with 25.1% from WIN/NBN on 20.9%. GO won the digitals with 4.9%, from 7TWO on 4.2% and 7Mate on 3.1%. Prime/7Qld has a narrow lead for the week with 30.3% to WIN/NBN’s 30.2%.

Major Markets: It was Seven winning everywhere in the main channels as well as overall. Nine was second everywhere bar in Perth where Ten pushed a weak Nine back to third. Ten also pushed Nine to third in the main channels in Adelaide. Go won every markets in the digitals. Seven leads Nine and Ten for the week so far.

(All shares on the basis of combined overnight 6pm to midnight All People)

Glenn Dyer’s comments: Nine’s Top Gear had a very silly segment where our intrepid three presenters drove through poor black neighbourhoods in America (and other places) in a Ferrari, a Porsche and a top of the line Mercedes sports car. Male viewers watched it, in the minority. Just 771,000 people tuned in to Nine from 8.30pm to 10pm.

Females were watching Seven’s debuting Winners & Losers, which made Seven the winner on the night and Nine a very distant loser. The 1.611 million for the first episode of this program was very solid and confirmed that female viewers run TV viewing most nights in this country.

In regional areas, Winners & Losers averaged 668,000 viewers and topped all the demos as well. So approaching 2.3 million viewers nationally first up. And this time next week we will see how many people taped the program for later replay.

Melbourne had the biggest overall audience for Winners & Losers, 570,000, with hardly any turn off. The audiences in Brisbane, Adelaide and Perth were surprisingly strong for much of the hour.

TONIGHT: No Laid, but Hungry Beast is there instead at 9.30pm for the ABC, after Adam Hills in Gordon St Tonight at 8.30pm.

Seven has My Kitchen Rules and it also has Criminal Minds. City Homicide might be worth a look or recording at 9.30pm.

Ten has The 7pm Project and then The Biggest Loser. SBS has Inspector Rex in repeat. Nine has The Farmer Wants a Wife and RPA – Where Are They Now?. Nine’s AFL Footy Show is on tonight in southern markets from 9.30pm because the AFL season starts on Ten tomorrow night. Lucky viewers in Sydney will see it at 11.30pm tonight.

Source: OzTAM, TV Networks reports

Peter Fray

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