A popular new social movement in Sweden, dedicated to exploring the "grey areas" of sexual life, has been accused of being a campaign directed at Julian Assange, with tweets between the organisers talking of naming the movement after one of his accusers, and coaching each other to "keep the story close to the Assange situation".

The tweets seem to contradict claims by the organisers that the movement was only inspired by the Assange situation, and had no focus on it, and the leading figures are all well-connected friends of Assange case complainant Anna Ardin.