Ad spend Australia: $11 million

Sports: Cottee’s is a commercial partner of Football Federation Australia, and a sponsor of the Socceroos.

Stars: Mark Schwarzer and the Socceroos

See how power works in this country.

News done fearlessly. Join us for just $99.


Targeting kids: Cottee’s runs schools 5-a-side program with Mark Schwarzer, targeting years 3 and 4 in primary school. It claims 27,000 kids will take part in 180 events in 2011. The games feature brightly-branded bibs, balls, goal nets and lots of free Cottee’s. Players take home a branded ball, a branded bottle and 1 litre of Cottee’s cordial.

Ads: Socceroo Mark Schwarzer did this ad in 2010.

Back in 2006 ads had the tag line, ‘Kids need water, Cottee’s makes it fun’.

Food Facts: Water, fruit juice and sugar, plus colouring, flavouring and preservatives.

Expert Verdict: Amber light from Choice Food for Kids, which says one 250ml glass gives kids nearly four teaspoons of sugar, which is a fifth of their recommended maximum daily intake. At least it’s less sugary than canned soft drinks.

See how power works in this country.

Independence, to us, means everyone’s right to tell the truth beyond just ourselves. If you value independent journalism now is the time to join us. Save $100 when you join us now.

Peter Fray
Peter Fray
SAVE 50%