The Winners: Packed to the Rafters would have won it for Seven alone, but My Kitchen Rules added a few share points, as did another strong effort by Home and Away at 7pm (which I think is the key improver for Seven this year, Monday to Friday). Talkin’ ‘Bout Your Generation raised itself for Ten with 1.067 million viewers.

  1. Packed to the Rafters (Seven) (8.30pm) — 1.806 million
  2. My Kitchen Rules (Seven) (7.30pm) — 1.428 million
  3. Seven News (6pm) — 1.211 million
  4. Today Tonight (Seven) (6.30pm) — 1.168 million
  5. Talkin’ ‘Bout Your Generation (Ten) (7.30pm) — 1.067 million
  6. Nine News (6pm) — 1.058 million
  7. NCIS (Ten) (8.40pm) — 1.057 million
  8. Home and Away (Seven) (7pm) — 1.024 million

The Losers: Seven was just too strong. Adults Only 20 to 1 at 10pm on Nine, 428,000.

News & CA: Seven News and Today Tonight won all five metro markets. ACA‘s exclusive between Tracy Grimshaw and expatriate Paul Hogan failed to ignite viewer interest.

  1. Seven News (6pm) — 1.211 million
  2. Today Tonight (Seven) (6.30pm) — 1.168 million
  3. Nine News (6pm) — 1.058 million
  4. A Current Affair (Nine) (6.30pm) — 949,000
  5. ABC News (7pm) — 904,000
  6. Ten News (5pm) — 710,000
  7. 7.30 (ABC) (7.30pm) — 660,000
  8. The 7pm Project (Ten) (7pm) — 654,000
  9. Foreign Correspondent (ABC) (7pm) — 528,000
  10. 6PM With George Negus (Ten) (6pm) — 329,000
  11. 6PM With George Negus (Ten) (10.40pm) (repeat) — 288,000
  12. Ten Evening News (6.30pm) — 259,000
  13. Late News (Ten) (11.10pm) — 171,000
  14. SBS News (6.30pm) — 163,000
  15. Lateline (ABC) (10.35pm) — 169,000
  16. Insight (SBS) (7.30pm) — 161,000
  17. SBS News (9.30pm) — 157,000
  18. Lateline Business (ABC) (11.10pm) — 93,000

In the morning:

  1. Sunrise (Seven) (7am) — 360,000
  2. Today (Nine) (7am) — 329,000

The Stats:

  • FTA: Seven (3 channels) won with 35.0% from Nine (3) on 23.9%, Ten (3), 22.6%, the ABC, (4) was on 14.1% and SBS, (2), finished with 4.4%. Seven leads the week with 32.5%, from Nine on 25.8% and Ten on 20.6%.
  • Main Channel: Seven won with 28.9%, from Nine on 18.6%, just in front of Ten with 18.4%, ABC 1, 11.3%, and SBS ONE with 3.6%. Seven leads the week with 25.4% from Nine on 19.3% and Ten with 16.5%.
  • Digital: A close night with 7Mate winning with 3.1%, from Eleven, Gem and 7TWO on 3.0%. GO finished with 2.3%, ABC 2 was on 1.8%, ONE finished with 1.3%, SBS TWO, 0.8%, ABC 3, 0.6% and News 24, 0.5%. That’s a total FTA share of 19.4% for the 10 channels in prime time last night. 7TWO leads the week on 3.9%, from GO on 3.7% and 7Mate on 3.3%.
  • Pay TV: Seven with three channels won with a share of 29.1%, from Nine (3) on 19.9%, ten 93) was on 18.8%, Pay TV (100 plus channels) finished with 13.8%, the ABC (4) was on 11.8% and SBS (2), ended with 3.6%. The 15 FTA channels had a share of 86.2% of TV viewing in prime time last night. The digital channels had a share of 16.1%, the five main channels, 70.1%.
  • Regional: Prime/7Qld (3 channels) won with 35.0%, from Nine (3) on 24.2%, SC Ten (3) was 23.1%, the ABC (4) was on 13.5% and SBS (2) finished with 4.2%. Prime/7Qld won the main channels easily. 7TWO won the digitals on 4.4%, from 7Mate on 3.7% and GO on 3.3%. The 10 digital channels had a total FTA share in prime time last night of 22.9%. Prime/7Qld leads the week on 33.1%, from WIN/NBN on 26.3%.

Major Markets: Seven won everywhere, overall and in the main channels. Nine was second in Melbourne and Brisbane, Ten was second in Sydney, Adelaide and Perth. Nine’s weakness in Sydney this year was underlined by its effort last night. Ten improved after it was beaten by the ABC the night before into third in that market. Nine finished second nationally on the back of its performance in Melbourne and Brisbane. Eleven won Sydney, Gem won Perth, 7Mate won Melbourne, and split Brisbane with 7TWO, which in turn won Adelaide. Seven leads the week in all five metro markets, from Nine and Ten.

(All shares on the basis of combined overnight 6pm to midnight All People)

Glenn Dyer’s comments: Week over. Nine and Ten were again unable to convince viewers to move with their weaker offerings. Ten at least tried. Nine almost ran dead and was weak in Sydney.

Greg Hoy’s story on the milk price war stood out on what was a poor second night effort on 7.30 last night. Hoy made some major points and had a scoop, the Coles boss, Ian McLeod in an exclusive interview. And 7.30 buried it.

TONIGHT: The Farmer Wants a Wife and RPA – Where Are They Now? on Nine. My Kitchen Rules, Criminal Minds on Seven. Laid on the ABC, The Biggest Loser and Modern Family repeats on Ten. Inspector Rex is back in repeats on SBS.

Source: OzTAM, TV Networks reports

Peter Fray

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