A disgruntled green loans assessor, a former Victorian public servant turned climate sceptic and a Sydney pacemaker king are the figures behind a national series of rallies planned to shoot down Julia Gillard's carbon tax.

Liberal Party-linked figures Jacques Laxale, Michael Cejnar and Colin Ely have all emerged as linchpins for the nationwide March 23 "No Carbon Tax" protests, which is hoping to drag thousands of everyday Australians on to the street following Tony Abbott's clarion call for a "people's revolt".