Crikey will chew the fat on which brands own which sport; which sports and sports stars land the biggest spends; and label the hungriest sports celebrities.

Cottee’s

Australian cordial manufactured by Schweppes Australia, which is now owned by Japanese brewing company Asahi.

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Uncle Tobys

Iconic Australian brand, now owned by Nestle, the world’s largest food company. Nestle sells more than one billion products a day from its 6000 brands.

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Solo

Australian drink manufactured by Schweppes Australia, which is now owned by Japanese brewing company Asahi.

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Nutella

Owned by Italian chocolate and confectionery manufacturer Ferrero Group, which has worldwide sales of US$8 billion.

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Nutri-Grain

Owned by world’s largest breakfast cereal manufacturer, Kellogg’s, which sells in 180 countries around the world and spends US$1.4 billion a year on advertising.

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Gatorade

Owned by Pepsico, the world’s second-largest food-and-beverage company, which has sales of US$108 billion and spends US$1.4 billion a year on advertising.

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KFC

Owned by the world’s largest fast-food company, Yum Brands, which also owns Pizza Hut and Taco Bell. Yum Brands has worldwide sales of US$11 billion and spends US$1.4 billion a year on advertising.

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Milo

Owned by Nestle, the world’s largest food company, which sells more than 1 billion products a day from its 6000 brands. Nestle has annual sales of US$108 billion a year and spends US$2.6 billion on advertising.

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McDonald’s

McDonald’s serves 58 million customers a day in 33,000 restaurants across the world and has Australian sales of $2 billion. It is one of the world’s largest advertisers with an annual spend of US$2 billion.

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Coca-Cola

The Coca-Cola Company sells 1.7 billion drinks every day worldwide, or one for every 4 people in the world. It spends a colossal $2.7 billion a year on advertising and $5 billion on marketing and promotion outside the USA.

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Peter Fray

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Peter Fray
Editor-in-chief of Crikey

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