Crikey will chew the fat on which brands own which sport; which sports and sports stars land the biggest spends; and label the hungriest sports celebrities.

Cottee’s

Australian cordial manufactured by Schweppes Australia, which is now owned by Japanese brewing company Asahi.

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Uncle Tobys

Iconic Australian brand, now owned by Nestle, the world’s largest food company. Nestle sells more than one billion products a day from its 6000 brands.

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Solo

Australian drink manufactured by Schweppes Australia, which is now owned by Japanese brewing company Asahi.

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Nutella

Owned by Italian chocolate and confectionery manufacturer Ferrero Group, which has worldwide sales of US$8 billion.

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Nutri-Grain

Owned by world’s largest breakfast cereal manufacturer, Kellogg’s, which sells in 180 countries around the world and spends US$1.4 billion a year on advertising.

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Gatorade

Owned by Pepsico, the world’s second-largest food-and-beverage company, which has sales of US$108 billion and spends US$1.4 billion a year on advertising.

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KFC

Owned by the world’s largest fast-food company, Yum Brands, which also owns Pizza Hut and Taco Bell. Yum Brands has worldwide sales of US$11 billion and spends US$1.4 billion a year on advertising.

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Milo

Owned by Nestle, the world’s largest food company, which sells more than 1 billion products a day from its 6000 brands. Nestle has annual sales of US$108 billion a year and spends US$2.6 billion on advertising.

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McDonald’s

McDonald’s serves 58 million customers a day in 33,000 restaurants across the world and has Australian sales of $2 billion. It is one of the world’s largest advertisers with an annual spend of US$2 billion.

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Coca-Cola

The Coca-Cola Company sells 1.7 billion drinks every day worldwide, or one for every 4 people in the world. It spends a colossal $2.7 billion a year on advertising and $5 billion on marketing and promotion outside the USA.

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Our media landscape is amongst the most concentrated in the democratic world. Big media businesses are marred by big media interests. If you want the full, untainted picture on important issues — our environment, corruption, political competence, our culture, our economy — Crikey is required reading.

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Sydney, NSW

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