Feminism is a brand that’s been thoroughly trashed. If it was a commercial product, it'd be a good time to buy in, because when stocks are low they only have one way to go.

But feminism is more like a concept brand and unlike a commercial entity, it can’t be liquidated, dissolved or dismantled. It won't cease to exist as long as the conditions that gave rise to it persist. And that's just the West -- feminism in the developing world is the proverbial sleeping giant. So if it’s here to stay, but nobody’s buying what we’re selling, what can we learn from the marketplace about rehabilitating it?