The Winners: Packed to the Rafters and My Kitchen Rules simply dominated the night for Seven. They also showed how good, attractive programs after 7pm can get big audiences and hold them and win the night for whatever network is broadcasting them. Viewers definitely want this sort of programming, but they only seem to get it on one or two nights a week.

  1. Packed to the Rafters (Seven) (8.30pm) — 1.795 million
  2. My Kitchen Rules (Seven) (7.30pm) — 1.625 million
  3. Seven News (6pm) — 1.353 million
  4. Nine News 6pm) — 1.196 million
  5. NCIS (Ten) (8.30pm) — 1.1069 million
  6. Today Tonight (7pm) — 1.031 million

The Losers: Hard to say, the coverage of the New Zealand quake disrupted schedules last night. Ben Elton Live from Planet Earth was pushed back an hour on Nine and was still rotten

News & CA: Nine News won Sydney by 2000 viewers, 327,000 to 325,000. Seven News won the rest. TT and ACA weren’t head to head. ACA was easily beaten by the second half of the hour long Seven News. TT won the 7pm slot. Nine pre-empted Two and a Half Men and showed a quake special at 7pm. It averaged 700,000. TT and the 7pm ABC News beat it.

Ten went live yesterday afternoon, taking TV3 pictures, had a late special last night and was going live from Sydney this morning until 10am. It’s getting more serious. Ten has to change viewer perceptions about its commitment to news, hence the live coverage.

  1. Seven News (6pm) — 1.353 million
  2. Nine News 6pm) — 1.196 million
  3. Today Tonight (7pm) — 1.031 million
  4. ABC News (7pm) — 970,000
  5. A Current Affair (Nine) (6.30pm) — 951,000
  6. Ten News (5pm) — 761,000
  7. The 7.30 Report (ABC) (7.30pm) — 709,000
  8. Nine News Special Presentation (7pm) — 700,000
  9. The 7PM Project (Ten) (7pm) — 695,000
  10. Foreign Correspondent (ABC) (8pm) — 590,000
  11. Nine News Special Presentation (9.30pm) — 491,000
  12. 6PM With George Negus (Ten) (6pm) — 375,000
  13. Ten Evening News (6.30pm) — 311,000
  14. Ten Late News Special (10.40pm ) — 292,000
  15. SBS News (6.30pm) — 194,000
  16. SBS News (9.30pm) — 173,000
  17. Lateline (ABC) (10.30pm) — 166,000
  18. Insight (SBS) (7.30pm) — 161,000
  19. Lateline Business (ABC) (11.05pm) — 59,000

In the morning:

  1. Sunrise (Seven) (7am) — 403,000
  2. Today (Nine) (7am) — 330,000

The Stats:

  • FTA: Seven (3 channels) won with a share of 35.5% from Nine (3), on 23.3%. Ten (3) was on 21.4%, the ABC (4), was on 14.4% and SBS (2) finished with 5.4%. Seven leads the week with 32.7% from Nine on 26.3% and Ten on 19.9%.
  • Main Channel: Seven won with a share of 29.9% from Ten on 17.0%, Nine was third with 16.5%, ABC One was on 10.5% and SBS ONE, 4.5%. Seven leads the week on 25.7% from Nine on 20.1% and Ten on 16.0%.
  • Digital: GO won with a share of 4.3% from Eleven on 3.1%, 7TWO on 2.9%, 7Mate on 2.7%, Gem on 2.5%. News 24 on 1.9%, ABC 2 on 1.5%, ONE on 1.3%, SBS TWO on 0.9% and ABC 3 on 0.6%. The 10 channels had an FTA share last night of 22.7%. 7TWO leads the week with 3.7% from GO on 3.6% and 7Mate on 3.3%.
  • Pay TV: Seven (3 channels) won with a share of 29.3% from Nine (3) on 19.2%, Ten (3) was on 17.6%, Pay TV (100 plus channels), 14.6%, the ABC (4) was on 11.9% and SBS (2) finished with 4.4%. The 15 FTA channels had a total share of prime time viewing last night of 85.4%, made up of 17.9% for the 10 digital channels and 67.3% for the 5 main channels.
  • Regional: Prime/7Qld (3 channels) won with a share of 35.3%, from WIN/NBN (3) on 25.0%, SC Ten (3), was on 19.2%, and SBS, 5.2%. Prime/7Qld won the main channels from WIN/NBN. GO won the digitals with 4.8% from 7TWO on 4.0% and 7Mate on 3.2%. The 10 digital channels had an FTA share last night of 25.8%. Prime/7Qld leads the week with 33.2% from WIN/NBN on 28.1%.

Major Markets: Seven won everywhere, both overall and the main channels. Ten was second in Sydney in the main channels and in Adelaide. Ten was second overall and in the main channels in Perth. GO won every market in the digitals. Seven leads the week everywhere from Nine and Ten and will win the week.

(All shares on the basis of combined overnight 6pm to midnight All People)

Glenn Dyer’s comments: Packed to the Rafters and My Kitchen Rules blew away to opposition and gave Seven an easy win. Nine devoted time and effort to specials on the NZ quake, Ten had a late special, Seven had an hour news. Top Gear from 8pm to 9.30pm flopped for Nine, just 709,000. That it does well with male viewers is the only positive. Seven’s My Kitchen Rules and Packed to the Rafters draw so many female viewers in, that the males must be single, in another room or have some strange hold on the remote and won’t let go.

Conviction Kitchen on Seven at 9.30pm, 825,000, down over 900,000 from Rafters. But it won the 9.30pm timeslot and did well in the 25 to 54, 16 to 39 and 18 to 49 demos. As a result Seven had the top three programs in those demos and easily won the night.

TONIGHT: No doubt more quake coverage on all channels. Seven has another episode of My Kitchen Rules and then Criminal Minds. Nine has Mike & Molly and then The Farmer Wants a Wife. Ten had The Biggest Loser after The 7PM Project. The ABC has Adam Hills in Gordon St Tonight and Laid at 9.30pm. SBS has Rex in Rome.

Source: OzTAM, TV Networks reports

Peter Fray

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