The Winners: Despite the sub-one million figure for The Biggest Loser: Families (994,00), it and Modern Family still did well for Ten last night in the demos in metro markets. In regional areas, they were not so popular, even in the demos.

  1. Seven News (6pm) — 1.191 million
  2. Modern Family (Ten) (7.30pm) — 1.142 million
  3. Nine News (6pm) — 1.134 million
  4. 60 Minutes (Nine) (7.30pm) — 1.094 million
  5. The Force (Seven) (8pm) — 1.093 million
  6. Border Security (Seven) (7pm) — 1.053 million
  7. Return To Lake Eyre: The Deluge (ABC) (7.30pm) — 1.024 million

The Losers: A night that promised a lot again, but apart from Modern Family, 60 Minutes and the ABC’s great special at 7.30pm, Return To Lake Eyre: The Deluge. That was obviously why the Nine Network had a Murray River report last night and why Seven News is promising something similar tonight. The ABC did it well and with greater insight from reporter Paul Lockyer.

News & CA: Nine News won Sydney, Melbourne and Adelaide. Seven was top because of big margins in Brisbane and especially Perth. Ten’s 6pm News (a change this year from 5pm) is dying Saturday and Sunday. The network has punted 200,000 or more viewers a night by moving from 5pm to 6pm which Nine has picked up with its 5pm news (which won’t last past the return of the NRL next month and its late Sunday afternoon live broadcasts).

  1. Seven News (6pm) — 1.191 million
  2. Nine News (6pm) — 1.134 million
  3. 60 Minutes (Nine) (7.30pm) — 1.094 million
  4. Sunday Night (Seven) (6.30pm) — 930,000
  5. ABC News (7pm) — 902,000
  6. Nine News (Nine) (5pm) — 565,000
  7. Ten Evening News (6pm) — 312,000
  8. Dateline (SBS) (8.30pm) — 211,000
  9. SBS News (6.30pm) — 146,000

In the morning:

  1. Weekend Sunrise (Seven) (8am) — 284,000
  2. Landline (ABC) (Noon) — 249,000
  3. Weekend Today (Nine) (8am) — 223,000
  4. Insiders (ABC) (9am) — 174,000
  5. Offsiders (ABC) (10.30pm) — 146,000
  6. Inside Business (ABC) (10am) — 115,000

The Stats:

  • FTA: Seven (3 channels) won narrowly with 29.1% from Nine (3) on 28.1%, Ten (3) on 20.2%, the ABC (4), was on 17.6% and SBS (2) was on 5.0%.
  • Main Channel: Seven won with a share of 21.7%, from Nine on 21.0%, Ten on 17.0%, ABC 1, 15.5% and SBS ONE was on 4.0%.
  • Digital: GO won with 4.5%, from 7TWO on 3.9%, 7Mate on 3.6%, Gem on 2.6%, Eleven was on 2.2%, ABC 2, 1.1%, ONE was on 1.0%, as was SBS TWO. News 24 and ABC 3 finished with 0.5% each. That’s a total FTA prime time share for the 10 digital channels of 21.0%.
  • Pay TV: Seven won with (3 channels) 23.7%, from Nine (3 channels) on 22.9%, ten (3), was on 16.5%, Pay TV (100 plus channels) finished with 15.9%, the ABC (4) channels was on 14.3% and SBS (2), 4.0%. The 15 FTA channels had a total; share of viewing last night in prime time of 84.1%, made up of 16.9% for the 10 digital channels and 67.2% for the five main channels.
  • Regional: A close win with Prime/7Qld (3) on 30.6% from WIN/NBN (3) on 30.0%, with the ABC (4 channels) on 17.1%, SC Ten (3) on 16.9% and SBS, 5.4%. Ten’s offerings such as The Biggest Loser: Families and Modern Family just didn’t resonate with regional viewers last night, its main channel finished fourth behind the ABC in third. Prime/7Qld won with 22.7% from WIN/NBN on 20.8%. In the digitals, GO won with 6.3% from 7TWO on 3.6% and 7Mate on 3.6%. The 10 digital channels had an FTA share in prime time last night of 22.8%.

Major Markets: The closeness of the night can be seen from the fact that Seven only really won overall and on the main channels because of big margins in Adelaide and especially Perth where Nine was again weak. Ten was weak in Adelaide and lost third to the ABC. Nine won overall and the main channels in Sydney and Melbourne. Nine won overall in Brisbane, but Seven won the main channels and easily picked up Adelaide and Perth. GO won the digitals in Sydney, Melbourne, Brisbane and Perth. 7TWO won Adelaide.

(All shares on the basis of combined overnight 6pm to midnight All People)

Glenn Dyer’s comments: The Seven Network had a second big win overall, in both the main channels and in the demographics. A Current Affair had its 9th successive night with an audience below the million viewer mark. ACA‘s average Monday to Friday last week was just 901,000, against 902,000 the week before, Nine’s 6pm News audience fell to 1.039 million from 1.051 million, but Seven’s 6pm News saw its audience edge up to 1.167 million to 1.139 million, while Today Tonight’s audience rose to 1.162 million from 1.134 million.

The audiences for Ten’s 6PM With George Negus and the 6.30pm Evening News improved on Friday and steadied over the week. On Friday Negus’ program lifted to 381,000 viewers and the 6.30pm News also rose (from Thursday night) to 334,000. For the week, 6PM With George Negus‘ audience rose from 369,000 the week before to 374,000 and the audience for the 6.30pm News was steady on 334,000. If this remains the situation now for the next few weeks, the two programs should last a bit longer. , the program the 6.30pm News replaced, still beat it with an 354,000 viewers on Eleven last week.

60 Minutes had a strong program (why wasn’t it last week’s first up offering?). Seven’s Sunday Night was light on in comparison and the ratings reflected that (1.094 million vs. 930,000). Of interest is the fact that 60 Minutes restored the names of the producers of each segment to the on screen credits at the start of each segment. That was missing last Sunday for the first time in 32 years. Must have been a bit of a chat between the various producers and the powers a that be.

TONIGHT: The ABC’s current affairs night, Australian Story at 8pm and Q&A at 9.30pm are the stand outs.

Seven has Bones and My Kitchen Rules. Ten has Glee and a fresh NCIS at 8.30pm. Nine has another Underbelly telemovie, Underbelly Files: The Man Who Got Away, which is supposed to be the best. Here’s hoping because the first two have sagged. The idea is now only of appeal in Melbourne and Sydney. The rest of Australia has gone off Underbelly.

Source: OzTAM, TV Networks reports

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Peter Fray
Peter Fray
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