The Winners: Seven’s night, and Nine and Ten again failed to be as competitive as their line-ups appeared on paper. Seven had the top shows from 6pm to 10.30pm. The Biggest Loser (Ten) and The Farmer Wants a Wife (Nine) did well in the demos, especially amongst women, but these programs are underperforming compared to last year and what Ten and Nine had expected. My Kitchen Rules has over performed and is the most successful multi-program a week program of 2011. It was the big winner on the night.

  1. My Kitchen Rules (Seven) (7.30pm) — 1.385 million
  2. Today Tonight (Seven) (6.30pm) — 1.338 million
  3. Seven News (6pm) — 1.244 million
  4. Criminal Minds (Seven) (8.30pm) — 1.110 million
  5. Nine News (6pm) — 1.082 million
  6. Home and Away (Seven) (7pm) — 1.076 million

The Losers: Ten and Nine last night for a clutch of highly promoted programs that fell short. On Ten, Blue Bloods at 8.30pm, 653,000. House at 9.30pm, 647,000. On Nine, The Farmer Wants a Wife at 8.30pm, 887,000. It did well in the female demos, but it has nevertheless shed viewers from last year. Mike & Molly at 8pm on Nine, 737,000. A waste of half an hour.

News & CA: Nine News won Sydney, lost the rest. ACA lost all five metro markets, including a heavy loss in Melbourne with TT on 434,000 (the highest audience for any program in any market last night) to 293,000 for ACA.

Yet another sub 1 million audience for A Current Affair. That seven nights in a row.

The audiences for both 6PM With George Negus and the 6.30pm Evening News rose noticeably last night. That was three nights after Ten started repeating George’s program at around 10.30pm. Last night at 6pm George’s show averaged 421,000, up from 366,000 the night before. The 378,000 for the 6.30pm news was up from 316,000 on Tuesday.

  1. Today Tonight (Seven) (6.30pm) — 1.338 million
  2. Seven News (6pm) — 1.244 million
  3. Nine News (6pm) — 1.082 million
  4. ABC News (7pm) — 956,000
  5. A Current Affair (Nine) (6.30pm) — 895,000
  6. Ten News (5pm) — 824,000
  7. The 7pm Project (Ten) (7pm) — 690,000
  8. 6PM With George Negus (Ten) (6pm) — 421,000
  9. Ten Evening News (6.30pm) — 378,000
  10. 6PM With George Negus (Ten) (10.30pm) (replay) — 266,000
  11. Lateline (ABC) (10.30pm) — 239,000
  12. SBS News (6.30pm) — 166,000
  13. Late News/Sports Tonight (Ten) (11pm) — 160,000
  14. SBS News (9.30pm) — 127,000
  15. Lateline Business (ABC) (11.05pm) — 106,000

In the morning:

  1. Sunrise (Seven) (7am) — 390,000
  2. Today (Nine) (7am) — 307,000

The Stats:

  • FTA: Seven (3 channels) won with 33.4% from Nine (3) on 26.0%, with Ten on 20.6% (3), the ABC (4), on 16.2% and SBS (2), 3.8%. Seven leads the week with 32.9% from Nine on 26.6% and Ten on 20.7%.
  • Main Channel: Seven won with a share of 26.1%, from Nine on 20.9%, Ten, 15.5%, ABC 1, 13.0% and SBS ONE which was on 3.2%. Seven leads the week with 25.5% from Nine on 20.3% and Ten on 16.6%.
  • Digital: 7TWO won with a share of 4.3%, from Eleven on 3.6%, GO and 7Mate on 3.0% each, Gem was on 2.1%, ABC 2, 1.9%, ONE was on 1.5% and SBS TWO, News 24 and ABC 3, each on 0.6%. The 10 channels had an FTA prime time share of 21.1%. 7TWO leads with 4.1%, GO was on 3.8% and 7Mate was third on 3.3%.
  • Pay TV: Seven (3 channels) won with a share of 27.8%, from Nine (3) on 21.6%, Ten (3) with 17.1%, Pay TV (100 plus channels) was on 13.9%, the ABC (4) was on 13.5% and SBS (2), 3.2%. The 15 FTA channels had a total share of TV viewing last night of 86.1%. That was made up of 17.7% for the 10 digital channels and 68.4% for the five main channels.
  • Regional: Prime/7Qld (3 channels) won with a share of 34.3% from WIN/NBN (3) on 30.3%, SC Ten (3), was on 17.6%, the ABC (4), was on 14.3% and SBS (2), 3.5%. Prime/7Qld won the main channels from WIN/NBN. 7TWO won the digitals with 4.9% from Eleven on 4.0% and GO on 3.4%. The 10 digital channels had an FTA prime time share last night of 22.6%. Prime/7Qld leads the week with 33.7% from WIN/NBN on 29.0%.

Major Markets: Seven, Nine and Ten everywhere, overall, the main channels and the week so far. 7TWO won all five metro markets in the digitals. 7Mate, Eleven and GO filled the minors.

(All shares on the basis of combined overnight 6pm to midnight All People)

Glenn Dyer’s comments: Laid, 481,000, down on its debut, but still good. Adam Hills in Gordon St Tonight, 802,000. Too much crammed in, so the interviews with the trio of guests suffered, as they did on the first episode.

TONIGHT: A collection of fading favourites, including Grey’s Anatomy on Seven, CSI on Nine, The Good Wife on Ten and Grand Designs on the ABC (a repeat). There should be a viewing caution for tonight. But it will get worse when the various football programs start.

Source: OzTAM, TV Networks reports

Peter Fray

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Peter Fray
Editor-in-chief of Crikey