Feb 14, 2011

Baffling logic in ACMA clearing Seven over Campbell outing

ACMA has applied some baffling logic in its decision to exonerate Seven over the outing of the former NSW Transport Minister David Campbell.

Andrew Dodd

Media lecturer and journalist

The Australian Communications and Media Authority has applied some baffling logic in its decision to exonerate the Seven Network over the outing of the former NSW Transport Minister David Campbell. Let's recap the timeline: last May the Seven Network revealed that Campbell regularly frequented a gay bar in Sydney. It put the allegations to the minister who resigned and apologised just before the report went to air. The story became an instant hit on the syllabus of countless university ethics classes because it throws up so many red-hot issues. ACMA concluded that Seven had "clearly used material relating to Campbell’s personal and private affairs when it showed the minister leaving a gay club" but nevertheless the invasion of privacy was justified because the program was entitled to explain why he had resigned -- even though the real reason was that Seven was just about to out him on national television. In its defence, Seven made much of the risks that Campbell’s lifestyle posed for security and public administration. But it is ACMA’s apparent acceptance of this justification by Seven that seems perverse. This is from ACMA’s judgement, which sets out Seven’s case:
"Seven also notes that it did not broadcast any material concerning [the Minister] until [the Minister] had had a chance to consider it and chose to resign and apologise. At that point alone, there existed an additional public interest to broadcast information concerning his resignation, including his reasons for it and the circumstances in which it occurred."
Seven is using the fact that it got Campbell’s scalp as proof that there was an additional public interest in reporting Campbell’s gay lifestyle.  It’s a bit like saying. "We hunted him, we killed him, therefore we were justified in killing him." Sure, Campbell’s resignation suggests that he accepted that what he was doing was not compatible with being a minister, but it certainly doesn’t give a justification for reporting the story because it was the imminent broadcast of Seven’s story that triggered his resignation in the first place. ACMA appears to have adopted this logic. In its press release outlining the details of the decision it said:
"In this case, the resignation of the Minister meant that the broadcast, which would otherwise have been an invasion of privacy, was justified, but solely because it provided a deeper explanation of the circumstances behind the resignation."
So the fact that the imminent broadcast of the story was successful in hounding Campbell from office meant that we needed to have an explanation why he had gone, which in turn became the justification for Seven invading his privacy? As the head of ACMA, Chris Chapman, told PM last week:
Given the existing public criticism of the minister and a lot of prior questioning about the discharge of his office; given the sensitive public roles he'd held, and indeed recently held, I think the suddenness of his resignation and cutting to the chase, the lack of insight that the explanation for his resignation provided, i.e. he said for personal reasons. As a result of those unique circumstances a relevant, legitimate public interest arose and we ultimately got comfortable with that explanation of public interest.
In its defence Seven also argued:
"The vast majority of the media coverage which followed the news report suggests that it in fact provoked a very sympathetic view of [the Minister] and the fact that he felt compelled for so many years to lead a 'double life'. Seven is unaware of any person who reacted to its news report with feelings so strong as 'intense dislike' or 'serious contempt" for [the minister] on the grounds of his s-xual preference."
Here Seven appears to be using our revulsion of its reporting (and the resulting sympathy for Campbell) as evidence that its report did not target him on the grounds of his s-xual orientation. This is extraordinary. It has confused what it did -- hounded a guy because he was involved in gay s-x -- with our reaction to the sleazy way in which it did it. What’s missing in all of this is an analysis of Seven’s motives. Seven has constructed a post hoc argument about public interest to justify what it did. It has cynically taken advantage of some important maxims of media freedom to justify what was a sleazy report and it has been cleared by ACMA because there are severe implications  for free speech if it punishes the network. But I suspect Seven’s motives were not pure. The initial report was more about muck raking than defending the public interest, as Media Watch's dissection of the dissembling by Seven reveals.

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8 thoughts on “Baffling logic in ACMA clearing Seven over Campbell outing

  1. JamesH

    This post-hoc justification by 7 is pure chutzpah, of the “man kills his parents then pleads for mercy on the grounds he is an orphan” kind. The man wouldn’t have resigned if he wasn’t being threatened with the release of this story – the resignation can’t be the justification of the story that caused it!

  2. klewso

    Well, well, you do learn something new every day – “ACMA” – I thought it stood for “A Coven of Media Apolgists”?

  3. Grover Jones

    Did we really expect anything less from ACMA? A bloody useless lot of ex-media types lording over their own industry. It’s a load of cobblers, and they know it.

  4. Meski

    Seven would only be sorry if advertisers pulled their ads.

  5. Peter Scruby

    The guy’s name at ACMA is Chris Chapman…for Christ’s sake Andrew…do your homework or don’t come to school.

  6. evelyn

    Typical public service doublespeak. It doesn’t have to make sense as long as you think you have justified your existence. 24 hour media cycle will ensure the matter is forgotten as soon as there is more movement on the Warnie and Hurley circus.

  7. Meski

    You say that like saying Colin instead of Chris invalidates the whole article.

  8. Sophie Black

    Ed: Thanks Peter, we’ve amended the story now from Colin Chapman to Head of ACMA Chris Chapman.

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