News Ltd is the big loser from the slump in newspaper sales in 2010, casting doubt on the continuing presence of some senior editors and executives at Rupert Murdoch's Australian empire. The latest Audit Bureau of Circulation figures showed Monday to Saturday newspaper sales fell by 2.8% in the three months to December 31, compared with the prior corresponding period.

But over 2010 as a whole total sales fell 2.82%, the biggest fall so far recorded. The fall in 2009 was 1.25% and in 2008 it was 1.57%, according to Fusion Strategy in Sydney.