Adam Boland, former Executive Producer of Sunrise and consultant to Seven, writes: Wow – what a mean spirited piece in yesterday’s Crikey.

Ignore the factual errors – firstly, it was Sam Armytage not Natalie Barr. One is blonde – and one is a brunette. Secondly, we won Brisbane – not them.

But am I to understand you don’t want us to help?

Does the fact that many of Seven’s major sponsors have now signed up to donate hundreds of thousands of dollars in goods mean anything to you?  Does the fact that people are getting off their arse to help on targeted missions mean nothing?

Nah, you’re right – keep kicking. Would expect nothing more from you during a time of national need.

By the way, can we expect a link from your website to the operation? Or perhaps your intern might want to pick up a shovel.

Peter Fray

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Peter Fray
Editor-in-chief of Crikey