Foxtel are launching yet another new Lifestyle Channel. The new channel, set to replace the woefully named How To Channel, will launch on March 1, 2011.

I do find it interesting that of all the shows to get a run on lifestyle channels like this, none of them provide the informative content that really is needed in a lot of homes these days. I’d assume that the key demographic for this is baby boomers, with a female skew. Surely a show that looks at Technology for that demo would go over gangbusters. Something informative, with simple language, and a mind towards those who did not grow up surrounded by computers would be highly valued by Lifestyle Home viewers. This sort of information is NEEDED by a lot of Boomers.

Does every lifestyle show need to be about property valuations, home improvements, and cooking?

FOXTEL LAUNCHES LIFESTYLE HOME

FOXTEL today announced a brand new channel completely dedicated to home and property – LifeStyle HOME – which will launch on March 1, 2011.

A new addition to XYZnetworks’ LifeStyle Channels, LifeStyle HOME will be the ultimate destination for home and property entertainment bringing together the best inspirational and informative ideas for every Australian home. From home makeovers to investments; renovation to relaxing in the garden; property dreams to property nightmares – LifeStyle HOME will feature fresh, informative and inspiring programming from Australia and around the world.

LifeStyle HOME will sit on Channel 119 replacing the How To Channel.

FOXTEL Executive Director of Television, Brian Walsh, said: “With LifeStyle HOME we are broadening our lifestyle offering to give our viewers more of the home and property content that they love, while bringing all of FOXTEL’s lifestyle programming under one banner from the team at XYZnetworks who specialise in this ever growing and popular genre.”

Favourite programs from How To Channel, including A Place in The Sun, Homes Under The Hammer, Holmes On Homes and Carter Can, will be seen on LifeStyle HOME.

Other signature series on the channel will include The Outdoor Room with Jamie Durie, Mark Burnett’s Design Star, May The Best House Win and House Gift.

Programs from The LifeStyle Channel such as Colin & Justin’s Home Heist, Property Virgins and Axe The Agent will also appear on the new channel.

LifeStyle HOME will premiere on March 1, 2011.

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Peter Fray
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